30

Nov 2011

Just Juice’s Premium New Product Wins Top Award

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MEDIA RELEASE

The results are in and Just Juice’s premium new product wins top award at the annual New Zealand Juice and Beverage Association Awards

Orchard Range shot low res

Just Juice’s new Orchard range is a taste sensation, and now it has the award to prove it! Summer Strawberry & Kiwifruit has been chosen as the best juice by youth through a blind taste test.

Media release; The results are in and Just Juice’s premium new product wins top award at the annual New Zealand Juice and Beverage Association Awards.

A new premium range from Just Juice has only just hit the supermarket shelves, but that hasn’t stopped it winning its first award.

The Kiwi juice company launched its Just Juice Orchard range this month – a premium product range incorporating three delicious flavours – Sun Kissed Orange, Farm Style Apple and Summer Strawberry & Kiwifruit.

And already the range is a hit, with Just Juice Orchard Summer Strawberry & Kiwifruit picking up the Youth Choice Award at the New Zealand Juice and Beverage Association’s annual awards held recently.

The Youth Choice Award was chosen this year through a blind taste test of entries by Albany Senior High School students.

The award-winning juice offers a uniquely different and refreshing taste that combines sun ripened strawberries with the tang of kiwifruit, but has no added sugar, preservaties, artificial flavours or colour.

Just Juice Senior Brand Manager, Nicole Aitchison, says the company is delighted that consumers are already falling in love with the new Just Juice Orchard Range.

“We were always confident that consumers would be as excited about the new range as we were. This award shows that everything we loved about this combination of strawberry and kiwifruit has also found favour with the taste buds of consumers,” she says.

The full range of Just Juice Orchard flavours – Sun Kissed Orange, Farm Style Apple and Summer Strawberry & Kiwifruit – is available now.

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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