15

Sep 2012

Keep Cool This Summer with Head & Shoulders Ice Fresh!

Posted by

MEDIA RELEASE

Keep Cool This Summer- with Head & Shoulders Ice Fresh!- Head and Shoulders Ice Fresh Shampoo and Conditioner gives you a refreshing shot of tingly natural cool mint and much more!

head & shoulders Icr Fresh Conditioner 200mLTake cooling down to an invigorating new level this season, with new Head & Shoulders Ice Fresh the cooling shampoo and conditioner for when summer really heats up!

With a refreshing shot of tingly natural cool mint, new Head & Shoulders Ice Fresh shampoo and conditioner will cleanse and revitalise oily and limp hair, while refreshing Menthol extract works to stimulate circulation of the scalp, helping to soothe your skin and prevent itching and flakes.

Thanks to Head & Shoulders patented HydraZinc formula, each wash with new Head & Shoulders Ice Fresh shampoo and conditioner will intensively moisturise your hair and scalp. Formulated for everyday use, new Head & Shoulders Ice Fresh banishes the five signs of an unhealthy scalp oiliness, dryness, itchiness, irritation and flaking for healthy looking, beautiful hair.

Even better, when used together, Head & Shoulders Ice Fresh shampoo and conditioner offer you a complete dandruff protection system! This combination is more effective against dandruff when compared with using just Head & Shoulders shampoo with a cosmetic conditioner.

P&G principal scientist, Dr. Colin D’Silva, says dandruff can cause severe skin irritation and inflammation of the scalp.

“The VitaZinc formula of cooling mint in Head & Shoulders Ice Fresh works to ‘trick’ our scalp into thinking it’s being cooled down and after just one use your scalp and hair will feel clean, refreshed and awake,” he says. P&G Spokesperson, Lisa Cunningham, says she is thrilled to be launching the new Head & Shoulders Ice Fresh range.

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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