Oct 2014

Kiwi actress announced as new local face of Pantene

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Former Shortland Street actress Shavaughn Ruakere is the latest Kiwi ambassador for Pantene, the brand that helped launch the career of Rachel Hunter in the early ‘90s.

Shavaughn RuakereStunning television star Shavaughn Ruakere has partnered with the World’s #1 Hair Care Brand[1] Pantene in New Zealand.

The former Shortland Street actress is the latest Kiwi ambassador for Pantene, the brand that helped launch the career of Rachel Hunter in the early ‘90s. The supermodel was cast in a television advertisement that featured the famous catchphrase, “It won’t happen overnight…but it will happen”.

For Ruakere, who first found fame on iconic children’s television show What Now, becoming the face of Pantene is an honour. “I grew up with Pantene, love it, and always trust it to take good care of my hair,” she says. “I’m so excited to be representing such an innovative brand with a new formulation that makes it even better than before.”

Now it is Ruakere’s silky and shiny hair that has the starring role as she promotes Pantene’s new and changed formulation, which contains revolutionary technology Keratin Damage Blockers[2] to help defend hair against irreversible oxidative damage.

“Working as an actress can be tough on my hair with constant styling, so the new formula in Pantene to help prevent damage is really important to me,” says Ruakere. “It helps my hair stay shiny, clean and lightweight despite the amount of product and heat styling I put it through. After one wash, I can feel the difference!”

Jane Wecker, Pantene brand manager, says NZ women have had to compromise on damage protection with a lightweight feeling for a long time. “We have taken on board the feedback from Kiwi women and have launched this breakthrough formulation in response,” she says. “We believe the new formulation delivers on its promise to protect hair while still leaving it feeling healthy and lightweight.”

For more information see www.pantenepromise.co.nz.

Find out more about Pantene on Facebook http://www.facebook.com/PanteneANZ and Instagram @PanteneANZ

[1] Top selling and #1 share brand, in an aggregate of 38 Nielsen reported markets licensed by P&G in FY 2012/13 based on both value and volume share

[2] Refers to Trisodium Ethlenediamine Disuccinate

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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