Aug 2013

Kiwi Formula Maker’s Sales Spike in Wake of Crisis

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Peak New Zealand sells 26,000 tins of unaffected formula as supermarkets through out the country move to replace recalled infant formula after recent crisis.

Infant FormulaA New Zealand owned infant formula manufacturer sold 26,000 tins of its formula in one day of trading as Kiwi supermarkets rushed to refill shelves left vacant by recalled product yesterday.

Peak New Zealand, which manufactures and packs its products in NZ uses wet blend technology in the production process and remains unaffected by the crisis.

The company’s CEO, Stephen Julian, says he sympathises with Kiwi parents who are confused about what products are safe to use and with the supermarkets who are scrambling to meet the growing consumer demand for uncontaminated product.

“We have had warehouse staff working through the night and again first thing this morning packing to fill supermarket orders.

“We are going to produce another 60,000 tins of formula in the next month to ensure there is plenty of our formula available to meet the needs of Kiwi mums and dads,” he says.

The brand which features a distinctive monkey on the product, produces infant, toddler and follow on formula and is made and packaged in New Zealand.

Julian says Peak New Zealand is a 100% Kiwi-owned and operated company with its formula milk and vitamin-enriched milk powder products made from local dairy cows in state-of-the-art manufacturing facilities approved and audited by the NZ Food Safety Authority.

For more information visit www.peaknewzealanddairy.com

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Mark Devlin
With more than 20 years in public relations and marketing Mark Devlin has an impressive portfolio of clients who trust him with their brands. His ability to translate a commercial story into an informative and engaging business piece has seen his clients secure cut-through media coverage, position them as market leaders in their respective fields and grow their businesses substantially.
Kiwi Formula Maker’s Sales Spike in Wake of Crisis
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