03

Sep 2013

Kiwi males can Swagger into summer with Old Spice®

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MEDIA RELEASE

The New Swagger range from male grooming favorite Old Spice launches in New Zealand. The full range of uniquely scented deodorant stick, body spray and body wash is made to help Kiwi men smell like a real man, man.

Old Spice SwaggerKiwi males can now smell like a man, man and Swagger into summer with Old Spice!

Already the No.1-selling antiperspirant and body wash brand in North America, Old Spice has launched a full range of uniquely scented Old Spice products.

The new grooming line-up features six products to help men stay fresh throughout the day, including body sprays, body washes, deodorant sticks and its iconic aftershave.

The Old Spice Swagger range was developed by P&G perfumers in collaboration with P&G Fine Fragrance Houses, which created such leading fragrances as Hugo Boss, Lacoste and Laura Biagiotti. It features a deodorant stick, body spray and body wash.


Old Spice’s scent technology is featured in all of the new Swagger products, ensuring that men who use Old Spice smell great throughout the day and not just for the few minutes after they shower.

The Old Spice Grooming Range includes:

  • Body Sprays (RRP $7.99; 113g)

Scent: After Hours, Swagger, Champion, Denali, Fiji and Matterhorn

  • Anti-perspirant Deodorant Stick (RRP $7.99; 73g)

Scent: After Hours and Swagger

  • Body Wash (RRP $8.99; 473ml)

Scent: After Hours, Swagger and Champion

  • Aftershave Lotion (RRP $16.49; 125ml)

Scent: Classic

The Old Spice Grooming Range is available from pharmacies and supermarkets nationwide.

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Mark Devlin
With more than 20 years in public relations and marketing Mark Devlin has an impressive portfolio of clients who trust him with their brands. His ability to translate a commercial story into an informative and engaging business piece has seen his clients secure cut-through media coverage, position them as market leaders in their respective fields and grow their businesses substantially.
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