20

Oct 2014

Kiwi Tech Startup Launches Social Media Shopping Platform

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MEDIA RELEASE

A new Kiwi startup is utilising Facebook integrated technology to help drive a new smartphone shopping concept, which is already experiencing significant interest internationally in countries as diverse as Italy and Mongolia.

SellShedA new Kiwi startup is utilising Facebook integrated technology to help drive a new smartphone shopping concept, which is already experiencing significant interest internationally in countries as diverse as Italy and Mongolia.

SellShed.co.nz is a free mobile ecommerce platform which matches buyers and sellers in their local communities.

Marketing Director of SellShed Peter Howell says there is a global trend towards social trading and mobile ecommerce but other platforms have failed because they require users to be tech savvy or make it difficult to upload new products on smartphones.

The app has proved popular with already more than 4,000 international downloads in just its first week.

“By using the familiar format of an existing social media platform, new users are intuitively able to understand how to use the technology,” he says.

“We set out to create a platform for consumers to trade in a way that is natural to them. The app is designed to help people engage with others in their community ­the way we used to,” he says.

Howell is quick to point out one of most significant advantages of SellShed over other trading platforms is that it encourages users to trade directly with each other rather than restricting them to only transact through the app.

Howell says sellers can quickly create new item or service posts with just their mobile phones.

Once a seller lists an item on SellShed it is placed on the browse stream which is searchable in a Facebook style framework. The post can easily be added to the seller’s own Facebook page as well.

Howell says the company has lodged patents to protect unique functionality of the app internationally.

“We have also added in unique tools which are not available on other popular trading sites including the ability to easily list ‘items wanted’ and be matched with a potential supplier. This is one of the features we have patent protected,” he says.

Howell says that by removing any listing fee or commission structure, it’s economically possible to add in a range of other features allowing users the flexibility to make swaps, or part sale and part offer transactions.

Howell says the site is completely free for people to buy and sell products with the company’s revenue derived from advertising and possibly premium services in the future.

“People can trade new and second­hand goods and look for specific items they want to purchase. Browsers can list items quickly and receive notifications of new items they are looking for within their area, they can use SellShed to trade safely, quickly, locally free of charge,” he says.

Howell says SellShed currently employs 7 local staff and has plans to increase this number to 20+ as uptake of the app expands internationally. They are also seeking investment to help fund global expansion.

The web version is available at www.SellShed.co.nz and the free app can be downloaded from the Apple iTunes store.

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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