Apr 2010

Leading Photographers Join Forces to Raise Money for Teen Cancer

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Leading Photographers Join Forces to Raise Money for Teen Cancer a new initiative has been launched to help raise money for cancer charity CanTeen.

indexLeading Photographers Join Forces to Raise Money for Teen Cancer a new initiative has been launched to help raise money for cancer charity CanTeen.

Five photographers one cause no boundaries. That’s the brief given to a group of leading New Zealand photographers in a quest to showcase their creative inspiration and raise money for CanTeen.
Scheduled to launch at Auckland’s Deux Ex Machina on April 29 2010, The Brief calls upon the talents of renowned Auckland photographers Russ Flatt, Carolyn Haslett, Stephen Tilley, Jackie Meiring and David Shields.
“My reasoning behind The Brief was that I wanted to give back and considering my roots are in photography and I work closely with many editorial photographers, putting together an exhibition of photography with the aim to raise money for a good cause made sense,” says Melissa Gardi, The Brief organiser and magazine editor.
“Cancer affects everyone, but considering a majority of the images these photographers create are aimed at a teen audience CanTeen seemed like a perfect fit.”
“CanTeen, working alongside of some of New Zealand’s top artistic talent is a great initiative,” says Brad Clark, GM of Marketing and Fundraising from CanTeen. “We look forward to it and believe The Brief will be a huge success”.
Photographer Jackie Meiring says it is an honour to create work that will raise funds for CanTeen. “I work with teenagers a fair bit in my job,” she says. “They have their whole lives ahead of them. I can’t imagine how hard it must be to be stopped in your tracks and confronted with illness and your own mortality.”
Tilley agrees. “I am incredibly proud to be able to apply my passion to a valuable cause,” he says. Tilley’s creative inspiration behind his work for The Brief is vintage toys. “Toys are an icon of our youth, they evoke memories and fire imaginations, transporting us instantly to a fantasy world, sometimes infinitely better than our realities, where anything is possible,” he says.
“The Brief is about photographers committed to making work in New Zealand, for New Zealanders. Many of them have lived overseas, but have returned to New Zealand and are using their talents and skills to shape some of the visual arena of our nation,” says Gardi.
Each photographer will exhibit between three and five images at The Brief exhibition in Auckland. Each image will be an edition of five only five copies total will exist and will not be reprinted. The first image will sell for approximately $800, the second, $1200 meaning that the price increases until the last of the edition (POA) is sold. An individual or business can buy as many of the exhibited images as they wish (copies cannot be made from the print). All profits go to CanTeen.
The Brief launches on April 29 2010 and will be on show for one week only until May 6, 2010, before hitting the road nationwide, and being accessible via www.the-brief.com website. Stage two of The Brief exhibition will take place late 2010.
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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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