12

May 2010

Award-Winning Actress Leighton Meester Named Brand Ambassador For Herbal Essences

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MEDIA RELEASE

Haircare Brand Herbal Essences has announced the signing of actress Leighton Meester as its international brand ambassador.

Leighton-Meester-Herbal-Essences

Leading haircare brand Herbal Essences has signed stunning Hollywood actress Leighton Meester as its global brand ambassador.

The multi-talented star, famous for her stylish appearances both on and off the red carpet, will promote the Herbal Essences range of shampoos, conditioners and treatment products.

“I’m so happy to be working with Herbal Essences. It’s important for me that I partnered with a brand that I do use every day and I trust and love,” says Meester.

“My hairstylist Charles Baker Strahan introduced me to the range and the products are truly incredible and make a real difference to the condition of my hair. I use it personally and I want to spread the word about it,” she says.

Herbal Essences spokesperson Jolie Egan says the company is excited to be announcing the new partnership with Meester.

Egan says the diversity of Meester’s talent and her obvious enjoyment in exploring her feminine style is a truly synergestic match with Herbal Essences.

“We are thrilled that someone as vibrant and talented as Leighton has come on board as she epitomizes the Herbal Essences Girl – a modern free spirit; who is daring, witty and who loves to explore her style opportunities and make the most of her look every day,” she says.

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Egan says Herbal Essences is a brand which strives to give women the ultimate freedom to play with and express themselves through different hairstyles with well prepared and cared for hair.

Meester has appeared in numerous feature films and hit TV shows for which she received a Teen Choice Award for TV actress in a Drama Series last year.

The starlet is also an accomplished singer/songwriter, with her debut album soon to be released. Meester also featured in the Cobra Starship song “Good Girls Go Bad” which reached the Top 5 on the New Zealand music charts in 2009

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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