02

Oct 2014

Live Instagram Printer New Zealand First

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MEDIA RELEASE

Social Playground announces the launch of it’s Live Instagram Printer, the first of it’s kind in New Zealand. The Live Instagram Printer is a next-generation photo booth that engages the ‘selfie’ generation at events and drives branded conversations across social media.

Social_Playground_Live_Instagram_Printer_001Social Playground announces the launch of it’s Live Instagram Printer, the first of it’s kind in New Zealand. The Live Instagram Printer is a next-generation photo booth that engages the ‘selfie’ generation at events and drives branded conversations across social media.

The most advanced of its kind, the Live Instagram Printer allows Instagram users to take a photo, add an event hashtag and collect a branded print out of their photo – all within 30 seconds. Unlike the traditional photo booth, the Live Instagram Printer enables consumers to take photos anywhere in the event space.

Complementing the Instagram Printer is Social Playground’s Live Feed, a social media aggregator that beautifully showcases event photos in real time. As consumers upload their images to Instagram (using the event hashtag), the images are shown throughout the event across one or multiple screens.

Post-event, clients receive a digital gallery of the event images and details insights reports to continue to drive branded conversations beyond the event.

After a successful 12 months in Australia, and 300 global events later, Social Playground has recently launched offices in Singapore and London, and is now operating in New Zealand.

With over 314,000 Instagram users in New Zealand, 70% of whom use the app daily, Social Playground offers brands a unique, memorable and seamless opportunity to engage with consumers, and translate online moments into real-life mementoes.

“The most forward-thinking brands are looking to social media as a more personable way to engage consumers,” says Social Playground business director Annabelle Smith. “Brands are now engaging consumers at events and turning these engagements into personal relationships via channels such as Instagram. That’s where our Instagram Printer comes in.”

Social Playground’s innovative digital products have been extremely popular with consumers at events such as brand activations, festivals, expos, sporting events as well as through long-term installations in venues such as restaurants and retail stores.

The Live Instagram Printer is even replacing photo booths at weddings, where guests can help capture special moments from every corner of the wedding.

For more information, see www.socialplayground.co.nz

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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