24

Jan 2011

Looking for Love? The Answer Could Be Resting on Your Shoulders

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MEDIA RELEASE

Looking for Love? The Answer Could Be Resting on Your Shoulders this Valentine’s Day

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Single and looking for love this Valentine’s Day?  The answer why could be resting closer than you think with new research from Head & Shoulders showing most Kiwis would be put off dating somebody with dandruff.

The results from the Head & Shoulders Survey*, carried out in conjunction with the launch of new Head & Shoulders Scalp Care shampoo and conditioners, found that three quarters (75%) of Kiwis would be less inclined to go on a date with somebody who had noticeable dandruff.

An overwhelming number of Kiwi respondents said that they found dandruff unsightly with 85% confirming they thought having visible dandruff would make them less attractive to people.

Some respondents went a step further with over a tenth (12%) saying they felt repulsed by dandruff sufferers.

Kiwis were also adamant they wouldn’t be willing to use the hairstyling tools of someone with the common condition. Almost all of those surveyed (95%) said they wouldn’t use a friend’s hairbrush if they had visible dandruff.

The news wasn’t all bad for dandruff sufferers with just under half of the respondents (42%) saying they felt pity for those people with it.

Local hair expert, Nigel Russell, says approximately 30% of his clientele suffer from mild to severe dandruff and that persistent dandruff is hard to disguise.

“People may lack self confidence fearing that their grand entrance could be derailed by tell tale flakes on the collar.  For many it may suggest that a person does not look after themselves,” he says.

“I also think poor product choice and a lack of the right consumer information contributes to the problem so the proper product choice makes a big difference.”

To help tackle the issue, Head & Shoulders – the world’s number one scalp care range of shampoos and conditioners** – has developed a new range of products designed to target dandruff and specific scalp issues including; dry scalp, sensitive scalp or an itchy, irritated scalp.

The collection features three new variants, containing natural extracts including Almond oil, Eucalyptus and Aloe Vera.

New Head & Shoulders Itchy Scalp Care gives up to 72 hours of itch relief. This gentle yet effective formula contains Eucalyptus and soothes the scalp while effectively reducing visible flakes and thoroughly cleaning your hair to leave it soft and shiny.

Contrary to the misconception that anti-dandruff shampoos are drying, it’s essential for them to be gentler and more moisturising on the scalp skin because it is already irritated. New Head & Shoulders Dry Scalp Care contains nourishing almond oil, and has six times more moisturizers*** meaning your hair and scalp enjoy better relief from dryness.

Embrace your softer side with Head & Shoulders Sensitive Scalp Care which brings much needed relief for scalp skin problems, by cleansing the scalp skin thoroughly, yet mildly with Aloe-Vera. It is gentle on your scalp skin and hair, leaving your hair beautifully shiny and looking healthy.

Additional findings from the Head & Shoulders survey also showed that:

  • One third of Kiwis (34%) said they scratch their head when nervous
  • Over half of females (53%) said someone scratching their head makes them want to scratch theirs.
  • Less than a third of Kiwi males (28%) said someone scratching their head makes them want to scratch theirs

Head & Shoulders Itchy Scalp Care shampoo and conditioner (RRP $6.12 each, 200mL), Head & Shoulders Dry Scalp Care shampoo and conditioner 200mL (RRP $6.12 each, 200mL) and Head & Shoulders Sensitive Scalp Care shampoo and conditioner (RRP $6.12 each, 200mL) are available in supermarkets and pharmacies nationwide.

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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