Make head & shoulders a Modern Family Tradition
Posted by Fleur Revell
Award-winning actress, Sofia Vergara, announced as global head & shoulders ambassador and says she has been a fan of the brand for many years.
Flake free and irresistible smelling hair has never been so easy to achieve for the whole family, thanks to the world’s #1 shampoo brand, head & shoulders.
Global head & shoulders ambassador and award-winning actress, Sofia Vergara, has been a fan of the brand for many years, along with her whole family.
To ensure flake-free hair smells just as irresistible as it looks, head & shoulders scientists and leading perfumers have worked collaboratively to develop the Fresh Scent Technology and make dandruff care a truly pleasurable experience. Upon contact with water, each scent bursts to life, giving a revitalising, refreshing, reinvigorating, and surround-scent experience to help set your mood and give you a boost of confidence for the day.
Sofia comments: “There are so few products that give you gorgeous hair and confidence, too. I don’t know why people act surprised when they learn I use head & shoulders. It has made my hair and scalp healthy for 20 years and smells amazing. That’s why my family and I use it.”
With its unique HydraZinc formula, head & shoulders has forged its own tradition by being dedicated to providing superior anti-dandruff care throughout the world for over 50 years. Now with Fresh Scent Technology, head & shoulders is enabling Kiwi families to create their own modern tradition of having beautiful, flake-free hair that not only looks, but also smells amazing.
Lais Koelle, P&G Senior Scientist, says: “New Zealand is a mixed bag of cultural influences and families that are grounded on their own traditions, so it was important for us to create a range that’s suitable for continued use by each member of the family. head & shoulders with Fresh Scent Technology contains a pH balanced formula, meaning it’s gentle enough for everyday use, ensuring you continue the tradition of up to 100% flake-free hair, whilst also smelling great.”
Whilst all head & shoulders products work to deliver powerful anti-dandruff action, the most popular Fresh Scent Technology variants include Apple Fresh, which cleanses your scalp and leaves hair with a crisp, clean and green apple scent; Smooth & Silky, that works to provide a heavy dose of hydration to leave you with soft and smooth locks; and Clean & Balanced, which contains a balanced cleaning formula that thoroughly cleanses the hair and scalp for beautifully revitalised hair.
 P&G calculation based on Nielsen sales information July 2012 – June 2013