08

Oct 2014

Make head & shoulders a Modern Family Tradition

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MEDIA RELEASE

Award-winning actress, Sofia Vergara, announced as global head & shoulders ambassador and says she has been a fan of the brand for many years.

Sofia Vergara for Head and ShouldersFlake free and irresistible smelling hair has never been so easy to achieve for the whole family, thanks to the world’s #1 shampoo brand[1], head & shoulders.

Global head & shoulders ambassador and award-winning actress, Sofia Vergara, has been a fan of the brand for many years, along with her whole family.

To ensure flake-free hair smells just as irresistible as it looks, head & shoulders scientists and leading perfumers have worked collaboratively to develop the Fresh Scent Technology and make dandruff care a truly pleasurable experience. Upon contact with water, each scent bursts to life, giving a revitalising, refreshing, reinvigorating, and surround-scent experience to help set your mood and give you a boost of confidence for the day.

Sofia comments:  “There are so few products that give you gorgeous hair and confidence, too. I don’t know why people act surprised when they learn I use head & shoulders. It has made my hair and scalp healthy for 20 years and smells amazing. That’s why my family and I use it.”

With its unique HydraZinc formula, head & shoulders has forged its own tradition by being dedicated to providing superior anti-dandruff care throughout the world for over 50 years. Now with Fresh Scent Technology, head & shoulders is enabling Kiwi families to create their own modern tradition of having beautiful, flake-free hair that not only looks, but also smells amazing.

Lais Koelle, P&G Senior Scientist, says: “New Zealand is a mixed bag of cultural influences and families that are grounded on their own traditions, so it was important for us to create a range that’s suitable for continued use by each member of the family. head & shoulders with Fresh Scent Technology contains a pH balanced formula, meaning it’s gentle enough for everyday use, ensuring you continue the tradition of up to 100% flake-free hair, whilst also smelling great.”

Whilst all head & shoulders products work to deliver powerful anti-dandruff action, the most popular Fresh Scent Technology variants include Apple Fresh, which cleanses your scalp and leaves hair with a crisp, clean and green apple scent; Smooth & Silky, that works to provide a heavy dose of hydration to leave you with soft and smooth locks; and Clean & Balanced, which contains a balanced cleaning formula that thoroughly cleanses the hair and scalp for beautifully revitalised hair.

 


[1] P&G calculation based on Nielsen sales information July 2012 – June 2013

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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