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Nov 2011

Make Sure You’re Set Up For Any Occasion with HE Set Me Up The Perfect Partner For Great Summer Hair!

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MEDIA RELEASE

The sun is shining, so make sure you’re set up for any occasion with HE Set Me Up the perfect partner for great summer hair!

herbalessences

Flawless summer hair all day long is just two shakes away thanks to new Herbal Essences Set Me Up hairspray and mousse that will give you that just walked out of the salon look from dawn to dusk.

Media release; The sun is shining, so make sure you’re set up for any occasion with HE Set Me Up – the perfect partner for great summer hair! What more could a girl want?

Forget speed dating or super-awkward blind dates – get set up for any occasion with Herbal Essences Set Me Up – the perfect partner for great summer hair!

New Herbal Essences supersize Set Me Up Hairspray and Set Me Up Mousse let you set your style all day long, with a flawless finish that’s just perfect for the party season! With ingredients such as Cactus Flower and Bamboo, your hair is shiny, styled to perfection and smells luscious, thanks to the delicate Lily Bliss fragrance.

Herbal Essences Set Me Up Hairspray gives you the perfect finish for any hairstyle you fancy, adding shine, hold and fragrance to your gorgeous ‘do. The styling polymers in the hairspray dry quickly to help finish off your look in an instant and hold your hair for the whole day, making the hairspray a great addition to perfect any style.

Even better – the new supersize Herbal Essences Set Me Up Max Hold Hairspray contains an extra 30 per cent,* which means you don’t have to stock up on hairspray as often and can splurge your cash on that hot new lipstick or nail varnish instead, for instant summer glam! And Herbal Essences Set Me Up Extra Hold Mousse makes a perfect partner, instantly creating volume and lift at the roots, so you can banish tired locks forever!

The Herbal Essences collection from Procter & Gamble, the company behind some of New Zealand’s most well-known brands, lets you reveal your hair’s true nature, drawing on nature inspired heritage and technology to return luscious balance back to your hair.

Herbal Essences Scientist Dr Jasmine Karsono says the Set Me Up styling products work in perfect partnership with the shampoos and conditioners in the new Herbal Essences Botanicals collection.

“The new formula contains innovative silkening ingredients which infuse strands with moisture, leaving them soft and smooth without all the build-up. By using the Set Me Up styling products in the collection in conjunction with the shampoos and conditioner in the range you are helping to create healthy, hydrated hair,” says Dr Karsono.

Herbal Essences Set Me Up Max Hold Hairspray (RRP $7.16; 326ml) and Set Me Up Mousse (RRP $7.16; 192g), are available in stores nationwide.  For more information visit www.clairol.co.nz

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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