Maria Tutaia Named as Travel Brand Ambassador
Posted by Mark Devlin
Silver Fern Maria Tutaia set to bring to life the House of Travel’s How Kiwis See the World campaign after being named brand ambassador for the travel giant.
Tutaia is scheduled to bring to life the company’s How Kiwis See the World campaign through social media and her public appearance at events and in point of sale materials and promotions.
House of Travel CEO Mark O’Donnell says the company is thrilled to have the 83 test capped Silver Fern onboard as an ambassador.
“From a marketing perspective Maria is a dream representative for us and epitomises the true Kiwi personality; warm, genuine, fun and engaging.
“Along with being a frequent international traveller, Maria is an early adopter of travel technology and has an ardent social media following, which we know is a key influence in the travel research and decision making process,” he says.
O’Donnell says the announcement of Tutaia as brand ambassador is also in alignment with the locally owned travel agency’s sponsorship of New Zealand’s national netball team the Silver Ferns.
One of the most skilled long-range shooters in the world, Tutaia was a member of New Zealand’s gold medal-winning team at the Melbourne Commonwealth Games and is the captain of the Northern Mystics.
“Apart from netball travel is one of my biggest passions and I’ve been lucky to see a great deal of the world due to my involvement with sport,” says Tutaia.
“Getting the most out of international travel often involves drawing on the insights and experiences of others, I am looking forward to sharing my experiences and hopefully making travel more enjoyable for Kiwis.
“Along with tips and tricks I’ll be sharing my favourite shopping spots, eateries and must-see attractions from a truly unique Kiwi point of view,” says Tutaia.
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