07

Feb 2012

Multi-Platinum Performer Nicole Scherzinger named Herbal Essences Brand Ambassador

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MEDIA RELEASE

Singing star and dancing queen Nicole Sherzinger has just been announced as the new global face of Herbal Essences – now that’s a definite ‘yes’ from us!

FacebookHerbal Essences has today announced Nicole Scherzinger as the new global face of the brand.

“I’ve always loved changing and evolving my style in my career, and playing with new and different hair styles has been a great creative outlet for me,” said Nicole.

“I’m honoured to partner with Herbal Essences, because it’s a brand I like and admire for its celebration of self expression and for encouraging women like me to have fun with their look!”

Nicole is known and loved by fans worldwide; for her chart-topping hit songs to skill on the dance floor which saw her become the U.S Dancing With The Stars’ tenth season winner. With the release of her debut solo album, Killer Love, Nicole will reach another career milestone.

Herbal Essences’ marketing director Kevin Crociata says the company is thrilled to welcome Nicole to the Herbal Essences family.

As a phenomenal international talent with sparkling wit and a fun loving personality, Nicole truly embodies the spirit of the Herbal Essences brand, making her the perfect ambassador, says Crociata.

“Nicole is such a beautiful, talented woman who lives every aspect of her life to the fullest. Her sense of self and her zest for life is a terrific fit with the spirit of the Herbal Essences brand,” he says.

The Herbal Essences brand celebrates the beauty of nature, where innovative product technology meets performance ingredients and delicious fragrances to transport you to an almost fantasy world.

With unique collections formulated to improve the condition of a variety of hair types and styles, the Herbal Essences experience begins in the sanctuary of your shower with invigorating shampoos and indulgent conditioners.

High performing styling products treat, help protect and set your hair to help you create distinctive looks and daily styles for a beautiful result, and a little fun along the way.

In her new role as the global Herbal Essences brand ambassador, Nicole Scherzinger will be featured in print advertising, as well as on digital properties. The new advertising creative starring Nicole is scheduled to debut in July 2012.

Herbal Essences Botanicals (RRP$6.12) are available in stores nationwide. For more information, visit www.clairol.co.nz

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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