04

Apr 2013

New Fujifilm X20 Small Compact, Big Creative Possibilities

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MEDIA RELEASE

Fujifilm has a new camera which boasts unique new features.

Media release; New Fujifilm X20- Small Compact, Big Creative Possibilities- The New Fujifilm X20 Camera boastes style matched only by performance

X20-SV_front-R_lens_R-300x199-2Pocket some style and bring the essence of photography back to life with the new Fujifilm X20 the little compact with big creative possibilities!

The unique new Fujifilm X20 premium compact camera boasts style matched only by performance. As the successor to the acclaimed X10, the Fujifilm X20 inherits its high-precision lens and refined design, while offering significantly improved performance and the latest Fujifilm technology.

Available in stylish hues of black and two-tone black and silver, the Fujifilm X20’s innovative new and improved features include an X-Trans CMOS II sensor, EXR Processor II and the newly-developed Advanced Optical Viewfinder.

With a new Digital Trans Panel that displays your shutter speed, aperture, ISO, focusing area and other shooting information perfectly clearly, even in low-light conditions, the new Fujifilm X20 bright optical viewfinder also links with your zoom lens, allowing you to accurately compose shots using the viewfinder even when your focal length is constantly changing.

And to ensure you capture the high resolution images that you want, the X20’s newly-developed 12 million pixels 2/3-inch X-Trans CMOS II sensor and EXR Processor increase resolution by approximately 20% (*1) and reduce noise by more than 30% (*2). Even better, with the removal of the optical low pass filter and powerful processor, the Fujifilm X20 produces super-clear images with minimal graininess even at high ISO settings.

The X-Trans CMOS II sensor also boasts built-in Phase Detection pixels, giving you high-speed AF in as little as 0.06 seconds (*3), while the EXR Processor II offers fast response with a start-up time of only approx. 0.5 seconds (*4), a shutter time lag of_approx. 0.01 seconds and a shooting interval of 0.5 seconds providing advanced flexibility.

So get camera smart this season with the new Fujifilm X20 the compact that reconnects style with substance.

The new Fujifilm X20 (RRP $999) is available now from leading photo retail stores.

For more information, visit www.fujifilm.co.nz

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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