05

Jun 2012

New Olay Cleansers Your Answer for Naturally Beautiful Skin

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MEDIA RELEASE

New Olay cleansers cater to all skin types to reveal your naturally beautiful skin.

Olay Cleansers Acne Control Face WashMedia Release: Procter & Gamble announces their new Olay cleansers your answer for naturally beautiful skin. These cleansers are designed to cater to all skin types and bring out your natural beauty all day, every day.
Finally, the answer to beautiful skin without the fuss of putting on make-up every morning! Olay are proud to announce their new range of cleansers designed to bring out your natural beauty all day, every day.
Catering for all skin types, Olay Cleansers remove two times more dirt, oil and make-up* to reveal your naturally beautiful skin.
Olay Research and Development expert, Sherrie Kinderdine, says Olay knows that facial skin is not a uniform canvas.
“Some areas are more oily and some areas are more dry. The Olay Facial Cleansing line combines Olay science with proven facial cleansing technology to meet the various skin care needs of women,” says Kinderdine.
From controlling blemishes and minimizing pores to cleansing sensitive, combo/oily, or even dry skin, Procter & Gamble the name behind some of your favourite brands brings you the new range of Olay Cleansers to help you put your fresh face forward all day, every day.
Wipes Olay Wet Cleansing Cloths (Normal Skin) Thoroughly cleanse skin with a “lift and lock” texture that holds on to dirt and make-up even waterproof mascara. At the same time, through a combination of light moisturisers and Vitamin E, it leaves skin feeling touchably soft. RRP $8.99 (30 cloth pack)
Olay Wet Cleansing Cloths (Sensitive Skin) Fragrance-free and formulated with aloe for sensitive skin. Each cloth thoroughly cleanses skin with a “lift and lock” texture that holds on to dirt and make-up even waterproof mascara. At the same time, through a combination of light moisturisers and Vitamin E, it leaves skin feeling touchably soft. RRP $8.99 (30 cloth pack)
Base Cleansing Olay Foaming Face Wash (Normal) Cleanse skin deeply with Foaming Face Wash for normal skin. This powerful, yet gentle cleanser thoroughly removes dirt, oil and make-up while oil-free conditioners help skin retain its own natural moisture. RRP $13.99.
Olay Foaming Face Wash (Sensitive) Sensitive skin requires a little extra TLC and that’s exactly what you’ll receive from this foaming face wash. It’s rich lather is 100% soap-free, oil-free, and fragrance-free, as well as allergy a dermatologist tested in order to cleanse your skin gently. RRP $13.99.
Olay Foaming Face Wash (Combo/Oily) Cleanse combination/oily skin deeply, leaving skin feeling fresh. This powerful, yet gentle cleanser thoroughly removes dirt, oil and make-up without over-drying skin. RRP $13.99.
Specialised Cleansing Olay Shine Control Lathering Cleanser Gives skin a deep cleanse and minimises shine. Uniquely incorporates Kaolin clay to enable the surface cleansing power of a mud mask with the lather and rinse of a daily deep cleanser. Recommended for oily/combination skin. RRP $13.99.
Olay Acne Control Face Wash Olay Acne Control Face Wash is a salicylic acid acne cleanser that immediately minimises excess oil and impurities that can clog pores. It fights blemishes and helps prevent future breakouts without over drying skin. RRP $13.99.
Scrubs Olay Skin Smoothing Scrub Skin Smoothing Cream Scrub gently exfoliates skin with a conditioning beta-hydroxy formula that contains microbeads. It leaves skin radiant and noticeably smooth. RRP $13.99.
How to use: Wet face. Dispense into hand and massage into face in circular motion, avoiding the delicate eye area. Rinse thoroughly. Use daily for best results.
Olay Pore Minimizing Cleanser + Scrub Deep cleansing ribbons sweep away dirt and impurities, while exfoliating microbead ribbons refine the appearance of pores. RRP $13.99.
How to use: Work product into a foamy lather and massage directly over moistened face. Rinse thoroughly with water to remove. For best results use twice daily.
Olay Blackhead Clearing Scrub A 2% salicylic acid acne treatment that exfoliates and cleanses skin deep down to the pore to remove excess oil. It not only helps eliminate most blackheads, but also helps to prevent new ones from forming. RRP $13.99.
How to use: Gentle enough for everyday use, wet face and squeeze small amount into hand. If a creamy lather is desired, add water and rub with fingers. Massage over face and neck, then rinse.
Toners Olay Oil Minimising Toner Helps to thoroughly remove dirt, excess oil and make-up residue from your skin, without stripping skin of its essential moisture. RRP $11.99
The full range of Olay Cleansers are available from supermarkets, variety stores and pharmacies nationwide.

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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