06

Sep 2010

New Olay Regenerist Micro-Sculpting Serum

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MEDIA RELEASE

The new Olay Regenerist Micro-Sculpting Serum – firms just as effectively as a $500 serum!

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Introducing Olay’s newest anti-ageing skincare sensation – Regenerist Micro-Sculpting Serum – the powerful product that firms as effectively as a $500 serum!

Launched following the global success of Regenerist Micro-Sculpting Cream, the Serum is infused with the highest concentration of Regenerist’s signature amino-peptide complex. The product is the most powerful in the Olay Regenerist range to date and targets the three hardest to treat areas – the eye area, jaw line and neck.

Forget emptying your wallet on costly Botox injections and facelifts – topical facial skincare, such as concentrated serums, are a great alternative if you want firmer, smoother skin. If you’re not ready for cosmetic injections and procedures but still want results, Olay Regenerist Micro-Sculpting Serum is for you!

Quickly absorbed into the skin because of its light-weight silky texture, Olay Regenerist Micro-Sculpting Serum contains a concentrated amount of amino-peptide and vitamin B3 complex to help visibly regenerate your skin’s surface appearance and reduce fine lines and wrinkles, so you get dramatically younger-looking skin – and a serious confidence boost!

Use Olay Regenerist Micro-Sculpting Serum in conjunction with Regenerist Micro-Sculpting Cream and you’ve got a powerful combination – the products work together to retain moisture and provide a protective barrier for your skin for up to 24 hours! In fact, when used together, Regenerist Micro-Sculpting Serum and Cream offer 70% more hydration for your skinii.

Olay Regenerist Micro-Sculpting Serum’s concentrated anti-ageing amino-peptide complex also contains a highly effective Multi-Faceted Turgor Boost. Turgor is responsible for looking after the more than 10 million individual skin cells at your skin’s surface – skin with good Turgor levels shows a visibly firm and youthful, regenerated look.

Olay Regenerist Micro-Sculpting Serum’s Power Release Technology – a special Emulsion Technology – works to deliver the Turgor Boost and anti-ageing ingredients not only more quickly than some ordinary serums, but for longer, delivering maximised power per droplet!

The super-charged formula also contains Hyaluronic acid, which acts as a moisture net to keep your skin well hydrated, alongside concentrated levels of pro-vitamin B5/panthenol, vitamin E and green tea extract for fresh, firm, revitalised skin.

Olay Scientist Dr Sian Morris says Olay Regenerist Micro-Sculpting Serum is clinically proven to improve skin firmness appearance in just five days.

“Olay scientists conducted a five day clinical studyiii, using an internationally-recognised skin firmness measure, the Cutometer (a device that also measures the skins elasticity).

“Using real women aged 35 and over, Olay tested it on all three key areas of firming concerns – the face, neck and décolletage. The results were statistically significant, with firming appearance improvement on the face up to 57 per cent. This clearly indicates Olay Regenerist Micro-Sculpting Serum’s ability to give firmer looking skin on the face, neck and décolletage,” says Dr Morris.

The concentrated amino-peptide complex in Olay Micro-Sculpting Serum contains Carnosine, an amino-peptide which is scientifically proven to assist in wound healing and helps protect and reduce collagen damage.

“With the use of Regenerist Micro-Sculpting Serum a firmer, smoother and more youthful-looking complexion over time is observed. It is not surgical results of course, but it does give you dramatically younger-looking skin, without a facelift or botox*. It is also safe for the skin, and since it is part of your daily skincare regimen, you can enjoy the anti-ageing benefits wherever and whenever you want it,” says Dr Morris.

Beauty Expert Samala Robinson says she is a huge fan of Regenerist. “Every day I enjoy seeing the results of many years of continued use. I believe that Olay are always one step ahead with new technologies and now they deliver again, launching a new intensive serum to complement the existing Micro-Sculpting Cream.

“I love the new Micro-Sculpting Serum as it is light and has a great silky texture which easily absorbs into my skin. Regenerist Micro-Sculpting Serum gives my skin an extra added boost and is the perfect partner to my beloved Regenerist Micro-Sculpting Cream,” she says.

How to use Regenerist Micro-Sculpting Serum:

  • Use Regenerist Micro-Sculpting Serum in the morning and at night time
  • Apply with your fingertips, massaging the serum onto your face and neck in an upward circular motion
  • Focus on the neck, jaw line and eye areas
  • Follow with use of the Regenerist Micro-Sculpting Cream

New Olay Regenerist Micro-Sculpting Serum (RRP $49.99) is available in stores nationwide from September 2010.  For stockist details please call 0800 441 058.

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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