30

Nov 2011

New Olay Regenerist Wrinkle Revolution Complex

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MEDIA RELEASE

Forget facelifts and expensive products. New Olay Regenerist Wrinkle Revolution Complex – the $50 wrinkle fighter that reduces the appearance of lines and wrinkles in one application better than the $1000 anti-wrinkle cream*!

Olay Regenerist Wrinkle Revolution Complex Box 3D

Do away with drastic measures and introduce your skin to new Olay Regenerist Wrinkle Revolution Complex – the comprehensive wrinkle fighter that reduces the appearance of lines and wrinkles in one application!

But don’t just take our word for it, a recent clinical trial proved the power of this wonder cream, revealing that 82 per cent of women who used new Olay Regenerist Wrinkle Revolution Complex noticed a dramatic reduction in the appearance of deep lines and wrinkles in just minutes!**

With its innovative light manipulation technology, new Olay Regenerist Wrinkle Revolution Complex formula smoothes your skin, relaxing the appearance of lines and wrinkles in minutes! Filling the valleys between fine lines and wrinkles with a blend of light manipulating micro fillers, Olay Regenerist Wrinkle Revolution Complex, from Procter & Gamble, the company behind some of New Zealand’s most well-known brands, eliminates the shadowing that creates the contrast of a wrinkle, relaxing their appearance quicker than you can say Hello summer!

Olay Regenerist Wrinkle Revolution Complex is the perfect choice for firmer, smoother skin without having to resort to facelifts and cosmetic injections, delivering promising results, without the drastic measures!

Olay Regenerist has a unique penta-peptide formulation, proven to be an effective anti-ageing cocktail that provides hydration to the skin to deliver anti-ageing results. Olay Regenerist Wrinkle Revolution Complex fights today’s wrinkles, thanks to the innovations in light optics and also helps fight tomorrow’s with its powerful biopeptide + B3 complex formula, which hydrates to reduce the appearance of even deeper eye lines – in just 14 days!

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With its high concentration of intense humectants, Olay Regenerist Wrinkle Revolution Complex’s formula also helps hydrate your skin, making it more supple to expression lines. Research suggests that hydration may help slow the progression of expression lines to permanent fine lines and wrinkles – your perfect skin solution this season and beyond.

Regenerist Brand Ambassador, Rebecca Gibney on her Trusted New Anti-Wrinkle Ally:

“You know, I was just starting to grow quite fond of my fine lines and wrinkles and then this product comes along! Applying to any trouble areas, it glides on and feels like velvet and you really can notice a difference – it’s incredible. It has become my handbag staple and when I’m on set, I have been using it under my make-up for a smoother complexion. I just love it!” says Gibney.

Olay Principle Scientist, Dr Greg Hillebrand, says new Olay Regenerist Wrinkle Revolution Complex has been made possible by breakthrough research which studied the differences between the optical signatures of young vs older skin, identifying new anti-ageing technologies and tracking the evolution of expression lines into permanent wrinkles. We are now revolutionising the care of today’s wrinkles and the prevention of tomorrow’s wrinkles.

In a recent independent clinical trial, Olay Regenerist Wrinkle Revolution Complex was blind tested against the most expensive anti-wrinkle cream in the US valued at $1,000. Olay Regenerist Wrinkle Revolution Complex outperformed the product in wrinkle reduction.

“We used the VISIA Complexion Analysis System to carefully compare the instant wrinkle reducing benefits of Olay Regenerist Wrinkle Revolution vs the most expensive anti-wrinkle cream.  That split face randomised study enrolled over 100 women and clearly showed that Regenerist Wrinkle Revolution was significantly better at reducing facial wrinkling and importantly, the subjects noticed the visible improvement.

Many women in their 20s and 30s have turned to expensive cosmetic procedures to slow or reverse the appearance of fine lines. Olay Regenerist Wrinkle Revolution Complex is an alternative option that can reduce the appearance of existing fine lines and wrinkles in one application and slows the progression of today’s expression lines into tomorrow’s permanent wrinkles,” says Dr Hillebrand.

“We knew that skin moisturisation was important for the short-term alleviation of facial fine lines and wrinkles, but our long-term study suggests that keeping the skin regularly moisturised can significantly help slow the rate of facial wrinkle formation over the long-term.”

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How to use Olay Regenerist Wrinkle Revolution Complex:

Smooth Olay Regenerist Wrinkle Revolution Complex over cleansed face and neck twice a day, focusing on areas of wrinkles. The cashmere soft formula gives skin a satin finish and is dermatologically tested and non-comedogenic.

New Olay Regenerist Wrinkle Revolution Complex (RRP $49.99) is available from is available from supermarkets, variety stores and pharmacies nationwide.

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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