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Sep 2013

New Pantene Beautiful Lengths Strengthening Collection – Repair Split Ends And Dare To Grow Longer And Stronger!

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MEDIA RELEASE

Show you care with The Pantene Beautiful Lengths Strengthening Collection, supporter of the Pantene Beautiful Lengths which works in partnership with the charity Look Good Feel Better to help woman suffering with cancer.

HaircareThe longer your hair grows the more damage it endures, so give your hair the care it craves with the new Pantene Beautiful Lengths Strengthening Collection!

Split ends often lead to breakage which makes hair difficult to grow long and strong. The Pro-V Keratin formula in the Pantene Beautiful Lengths Strengthening Shampoo and Conditioner helps weak, brittle, damage-prone hair gain strength against breakage for hair that is up to 10x stronger1, giving you soft, healthy, hydrated and beautiful hair.

P&G Haircare Scientist, Lais Koelle, says “Pantene Pro-V Keratin formula in the Pantene Beautiful Lengths Strengthening Shampoo and Conditioner works to mimic hairs natural Keratin structure, making hair up to 10x stronger1 and helping to repair damage and split ends so you can afford to have it cut less often.”

The Pantene Beautiful Lengths Strengthening Collection is in support of the Pantene Beautiful Lengths program launched in September 2012 in partnership with the charity Look Good Feel Better.

Encouraging women to grow, cut and donate their hair to be turned into real-hair wigs for women undergoing cancer treatment; so far over 5,000ponytails donated to the cause. With Pantene Beautiful Lengths Strengthening Collection you can skip a trim and grow your hair to show you care.

Pantene Expert Hairstylist, Barney Martin, says “As a hairstylist, I know how much women value their hair and keeping it in healthy condition is essential. Pantene’s new Beautiful Lengths Strengthening Collection helps repair split ends and damage, so you can grow your hair longer and stronger to donate.”

The Pantene Beautiful Lengths Strengthening Collection includes:

Pantene Beautiful Lengths Strengthening Shampoo (RRP $8.58; 350ml): Cleanses hair and fortifies against damage that leads to breakage so you can grow your hair longer and stronger1.

Pantene Beautiful Lengths Strengthening Conditioner (RRP $8.58; 350ml): Fortifies hair against damage that leads to breakage so you can grow your hair longer and stronger1.

The new Pantene Beautiful Lengths Strengthening Collection is available from leading supermarkets and pharmacies nationwide.

For more information, please visit www.beautifullengths.co.nz  or the Pantene Facebook page www.facebook.com/PanteneANZ.

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Mark Devlin
With more than 20 years in public relations and marketing Mark Devlin has an impressive portfolio of clients who trust him with their brands. His ability to translate a commercial story into an informative and engaging business piece has seen his clients secure cut-through media coverage, position them as market leaders in their respective fields and grow their businesses substantially.
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