Oct 2014

New Spark Strategy Spikes Kiwi Tech Firm Profits

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Optimizer has recently entered into partnership, which allows Spark’s SME customers to utilise their Swipe Reader mobile payment solution.

ManasA new strategic direction from digital services company Spark has provided a significant boost for one local tech company.

Optimizer has recently entered into partnership, which allows Spark’s SME customers to utilise their Swipe Reader mobile payment solution.

As a result of this partnership, Optimizer grew its total customer base by 44% and experienced an increase in daily settled funds from transactions made through its wireless payment devices by 60% – within just one month of the launch.

The K1 Swipe Reader device is a wireless credit card and EFTPOS terminal which connects to a merchant’s smartphone or tablet via Wi-Fi or cellular data connection, allowing them to take payments from customers.

Group CEO of Optimizer Manas Kumar says the device is popular with tradespeople and retailers who have a need to transact away from their office, or as way of reducing queues for payment around the traditional cash register.

Kumar says Spark had seen first-hand how its Swipe point of sale technology was making a difference to small and medium sized businesses.

Spark GM for Home, Mobile and Business Jason Paris notes how Spark’s rebrand reflected the telecommunications provider’s move into a new era within the industry.

“Our rebrand was about signalling a fundamental change for our business. As technology evolves rapidly, SME’s that don’t have in-house IT support can face challenges when it comes to keeping up with the latest advancements. Now we can fill that gap,” he says

“Spark Business Hubs have the core expertise to research and evaluate which new tools and technology can add real value for our customers, and the relationships they have with their customers.”

“Latest generation payment hardware such as that provided by Swipe is a great example of where we can connect our customers to a tool that makes it easier for them to do business.  The Swipe Reader can make a real difference to the cashflow and operating efficiency of New Zealand’s SME’s,” says Paris.

Kumar says the partnership provided Optimizer with an established distribution channel where business customers could be made aware about the product benefits in the context of their own enterprise.

Optimizer provides mobile payment solutions to thousands of SME’s around the world including Asia Pacific, Europe, the Middle East and Africa.

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Mark Devlin
With more than 20 years in public relations and marketing Mark Devlin has an impressive portfolio of clients who trust him with their brands. His ability to translate a commercial story into an informative and engaging business piece has seen his clients secure cut-through media coverage, position them as market leaders in their respective fields and grow their businesses substantially.
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