Apr 2013

New Store Concept Brings "Me Moments"

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New Store Concept Brings ‘Me Moments’ – Iconic Cafe Muffin Break is opening its doors in Pukekohe.

Iconic cafè Muffin Break has answered increasing consumer demand for more transparency in food preparation, with a new-look cafè opening its doors in Auckland.

The new Muffin Break store, which opened recently in Pukekohe, is the result of an innovative new build project to enhance food preparation visibility to customers, creating 10 new jobs and the launch of a new and exciting concept known as ‘Me Moments’.

Developed alongside the new-look Muffin Break stores that represent the invigorated identity of the iconic brand, cafè lovers will also now be able to enjoy their very own ‘Me Moment’ a brief break in any busy day to enjoy coffee and a freshly-baked treat in spacious, relaxed cafè surroundings.

image0041-300x125The brand’s new look and feel comes after the company conducted extensive research both in New Zealand and across the Tasman which identified a local trend from cafè-goers towards transparency in food preparation.

Muffin Break National Brand Manager, John MacPhail, says the research undertaken demonstrated a desire from Kiwis for a greater degree of visibility into kitchen areas in cafès and restaurants where they chose to enjoy a coffee and some time out.

MacPhail says while his stores already have an open-plan style cafè, the learnings from the research reinforced just how important this visibility was to customers.

“Now customers will be able to see first-hand exactly how our staff bake the delicious muffins and food we make daily and watch how each cup of coffee is made from freshly ground beans,” says MacPhail.

Macphail, who is responsible for overseeing the implementation of the new interior design and d_cor, says the brief was to create a modern cafè environment that also embraced Muffin Break’s evolution into a brand that offers more than just muffins.

“While we wanted to make the cafè up-to-date and current, we needed to balance this with clever use of rustic and imperfect materials to illustrate the wholesome nature of the array of products available in store,” he says.

The new look Muffin Break cafè, which boasts a spacious layout with a softer colour pallet featuring warm, inviting hues, also introduces full-length and transparent muffin cooling cabinets and additional unique features such as design integrated light fixtures.

“The features in the new fit-out are all designed to showcase the Muffin Break market difference which is that we have bakers on site making the food and skilled baristas who treat their work as an art form,” says MacPhail.

Visit www.facebook.com/muffinbreaknz

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
New Store Concept Brings "Me Moments"
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