15

Jul 2013

NZ Winery Secures Multi-Million Dollar China Export Deal

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A popular New Zealand wine brand Allan Scott Family Wines, has announced a multi-million dollar export contract for China. The deal will begin with a number of their popular labels from their brand.

New Zealand winery Allan Scott Family Winemakers has secured Allan Scott Family Winesa significant wine export deal with more than 200,000 bottles of wine to be shipped to China in the first year alone.

The wine is destined for high-end restaurants and premium hotel chains throughout the country.

Company Managing Director, Allan Scott, says the export agreement is a major coup for the winery which has been able to capitalise on the burgeoning interest in white wines in China.

Scott says the initial shipment will include the company’s sauvignon blanc chardonnay, pinot noir and method traditionnelle.

“In the past, China has shown more interest in red varietals so we are very excited to see how receptive they are to our New Zealand white wines, which are highly regarded globally,” says Scott.

Scott, who planted the family’s first vineyard in Marlborough in 1975, is thrilled to see his family winery achieve such a high degree of international success.

He says it was the familial aspect of the brand that helped it achieve cut-through in the competitive Chinese market.

Scott believes that owning their own vineyard and winery illustrates to their Chinese trade partners the company is in control of the product from end to end.

“This shows we are able to maintain a high degree of quality from the growing of the grapes on our vines and the harvesting to the bottling and marketing of our wines,” he says.

“We found that it was important to Chinese retailers and distributors that there was a clearly visible supply chain, with credible individuals prepared to put their name to the brand,” he says.

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Mark Devlin
With more than 20 years in public relations and marketing Mark Devlin has an impressive portfolio of clients who trust him with their brands. His ability to translate a commercial story into an informative and engaging business piece has seen his clients secure cut-through media coverage, position them as market leaders in their respective fields and grow their businesses substantially.
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