11

Dec 2011

Olay Total Effects Sensitive For Skin That Needs The Softest Touch

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MEDIA RELEASE

Help is now at hand for ageing, sensitive skin. Olay Total Effects Sensitive for skin that needs the softest touch look no further.

Fed up with having to choose between sensitive skin and anti-ageing products? Introducing new Olay Total Effects Sensitive – the answer to skin that needs the softest touch.

New Olay Total Effects Sensitive, from Procter & Gamble, the company behind some of New Zealand’s most well-known brands, is a revolutionary all-in-one product, specifically designed for sensitive skin to help fight the 7 signs of ageing, giving your skin all the benefits of the proven anti-ageing expertise of Olay Total Effects – trusted by millions of women worldwide, in a sensitive formula.

With a unique formulation designed to protect, calm and strengthen your skin to achieve maximum anti-ageing benefits while also addressing the needs of sensitive skin, new Olay Total Effects Sensitive combines anti-ageing vitamins with natural White Tea to help replenish the skin’s moisture barrier for stronger, younger looking skin.

Olay Scientist, Dr Sian Morris says today, more and more women are affected by sensitive skin.

“Olay Total Effects Sensitive has been specifically designed and tested so now women with sensitive skin can safely enjoy the advantages of an anti-ageing product,” says Dr Morris.

“As we age, the moisture barrier protecting our skin against various elements, weakens. This is an even harsher reality for women with sensitive skin due to a less resilient moisture barrier. Unlike some other sensitive skin products that may simply remove potentially irritating ingredients, Olay Total Effects Sensitive goes one step further to include carefully selected skin protectants and anti-oxidants for even better Olay protection.”

Dermatologist, Dr Sonia Breisha, specialises in sensitive skin and says women should look for products with ingredients that serve to protect, calm and strengthen their sensitive skin.

-More-

Olay Total Effects Sensitive combines the following ingredients to help protect:

  • Broad-spectrum SPF 15: protects against both UVA and UVB rays with a sun protection factor (SPF) of 15
  • Anti-oxidant complex:
  • Vitamin (E & C)
  • Sea Buckthorn
  • White and Green Tea extracts

Olay Total Effects Sensitive calms with:

  • Vitamin B5
  • Glycerin, cocoa butter and olive extract to hydrate skin
  • Dimethicone and allatonin form a protective barrier against damage

Olay Total Effects Sensitive strengthens with:

  • Lipids
  • Vitamin B3

Olay Total Effects fights the seven signs of ageing by:

1. Line Minimisation: Reduces the appearance of fine wrinkles
2. Nourishing Moisturisation: Soothes dry skin
3. Tone Enhancement: Evens skin tone for more balanced colour
4. Gentle Exfoliation:  Smoothes and evens skin texture
5. Pore Refinement:  Minimises the appearance of pores
6. With Anti-Oxidants: Helps protect skin’s moisture barrier
7. Subtle Lifting: Hydrates for firmer skin appearance

New Olay Total Effects Sensitive (RRP $33.72) and Olay Total Effects Sensitive SPF15 (RRP $33.72) are available from supermarkets, variety stores and pharmacies nationwide.

 

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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