10

Dec 2014

One-Third of Kiwis Use Smartphones for Christmas Shopping – New Survey

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MEDIA RELEASE

New research shows that Kiwis are using their smartphones to help with Christmas shopping this year allowing them to find presents and avoid queues.

Smartphone-shoppingNew Zealanders are embracing new technology to help avoid queues and find goods more easily, with new research revealing that many plan to use their smartphones to help with Christmas shopping this year.

The research, commissioned by new Kiwi shopping site and app SellShed, investigated people’s attitudes to gifts and Christmas shopping in the lead-up to the festive season.

It found that with an abundance of online shops and delivery services now available at the touch of a button, one in three Kiwis (35%) now intend to use their smartphone to find presents for friends and family, avoiding Christmas queues in favour of convenience.

And that extra technological help means the majority are feeling confident about getting presents under the tree early. Three-quarters (75%) of respondents believe they will have all their Christmas shopping done in time for Christmas Eve, avoiding the typically frantic last day of purchasing in stores and malls across the country.

SellShed CEO Peter Howell says the company has seen a steady increase in use of their mobile shopping platform as Christmas approaches.

“People are enjoying the convenience of shopping online or on a smartphone app, and avoiding the crowds and long waits that are often associated with the traditional Christmas shopping period,” he says.

The survey also discovered shoppers will be turning to online for help after Christmas too, with  a booming trade in unwanted presents set to start after Christmas Day.

It found that 56% of Kiwis would think about putting a Christmas present up for sale if it was valuable but not what they wanted.

However, there is a generational divide, with those aged 25 to 34 years old more open to the idea of getting a cash payment for their unwanted loot than any other age group (67%).

Over-65 year olds are the least likely to turn to the internet to sell their gifts after Christmas Day (41%).

For more information, or to download the free app, visit www.sellshed.co.nz.

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