"Half of my advertising spend is squandered ; the problem is, I’m not sure which half." - John Wanamaker (on Advertising Agencies)
Revered as a modern patriarch of advertising by many, John Wanamaker’s comment is often echoed a century later by New Zealand’s brand managers wanting to get more value from their advertising firm. Astute advertising agencies Auckland based or in other regions such as Impact PR offer an expert approach to achieving your advertising campaign objectives.
It’s an approach that quite simply, works.
As the most dynamic advertising agency Auckland offers, we will; manage your media research, planning, media buying and advertising placements while always ensuring that your ad spend is drives better results for your brand.
To see how we go about this check out this recent example of our advertising work here.
A strategic detail often lost in New Zealand marketing practice by the less capable (advertising agencies Auckland provides) today is that the most effective advertising strategies strive for not just a creative advert but one that delivers effectively against measurable objectives.
It makes sense if you think about it – an advert designed by your advertising firm to be a showcase of creativity is unlikely to yield you sales.
As one of the more proactive advertising agencies Auckland has to offer, we recommend that our clients first determine their desired outcomes (and how these will be measured) for their advertising campaign in conjunction with their consultants and allow them to ensure their company or brand’s messages are delivered to the widest possible consumer audience in New Zealand. In this way our client’s retain tactical control over how that message is presented by the media – and creativity takes a back seat to the more relevant driver ‘effectiveness’.
When managed by experienced marketing professionals from an equally experienced advertising agency, an integrated advertising campaign will help to build awareness for your brand and allow it to be appropriately positioned in the marketplace.
Strategies created by our Auckland based advertising firm, deliver a fully integrated advertising agency campaign where the focus is on helping you achieve your objectives – whether that is additional sales, improved brand awareness or something else.
Our team of Auckland media planners are experts in the fields of:
- Media strategy
- Planning and buying (including rate negotiation)
- Digital strategy
- Online planning and buying
- Social media scoping and implementation
- Search engine marketing
Our specialties lie with retail advertising, direct response television, travel and online and emerging media.
With Impact PR and our media buying partnership, you get the benefits of a full service marketing agency, fully accredited to all major media outlets and key media research systems.
If you are searching for the best advertising agencies Auckland offers about how you can get a better outcome from your ad spend in New Zealand please contact us today.