Online Reputation Management

“You build a good reputation with good deeds, but need only one bad one for it to be lost- (Ben Franklin on Reputation Management)

ReputationSidebarWhat is online reputation management? For whatever reason some individuals or companies can develop a bad rep on Google. The all important first page in Google may show up results that they simply don’t want to see. NZ Online reputation management companies (practicing the evolving art of reputation management online) focus on monitoring and managing the way in which you and or your company are represented online.

Beneficial for individuals or companies of all sizes, online reputation management helps to generate positive PR for you and your brand, or reverse criticisms that already exist online.

Material monitored for online reputation management includes user-created content and professional journalism, giving you the opportunity to see how you and your company are being perceived and also the chance to rectify or reverse claims that could be damaging to you and or your brand image.

The art of reputation management online involves using search engine optimisation (SEO) techniques in a way that ‘optimises’ other sites higher and subsequently works to push negative sites down. Online reputation management companies such as Impact PR employ a vast myriad of SEO techniques to achieve this. Some are described here by Impact PR’s Fleur Revell who was interviewed by the NZ Herald.

Many of these reputation management online techniques involve optimising positive stories so that they migrate higher up in Google than the negative ones. Google’s continually evolving algorithms make this a challenging process for online reputation management companies. Impact PR employs their public relations capabilities to secure coverage in media sites with high page ranks. These pages are given considerably more weight by Google as more credible.

It is this blend of public relations ability and search engine optimisation know-how that sets Impact PR as one of the top online reputation management companies Auckland has to offer.

You’ve invested blood sweat and tears into your building a great brand – don’t allow detrimental claims from others halt your success!

For more information please contact us.


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