Aug 2011

Polaroid and Lady Gaga Launch Instant Mobile Printer

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Polaroid and Lady Gaga Launch Instant Mobile Printer the first of the Lady Gaga designed Polaroid products have been launched on to the New Zealand market.


Forget cramming into a photo booth to capture moments in a minute – print your pics anytime, anywhere with the Polaroid GL10 Instant Mobile Printer.

Designed by Polaroid and Lady Gaga, the GL10 Instant Mobile Printer lets you print photos directly from your mobile phone or digital camera so you can share stories from your soirees in an instant!

This stylish gadget is the first product in the new Polaroid Grey Label line and features a portable, slimline size, easy-to-use features and ZINK® Zero Ink® Technology to free the hundreds of digital images trapped on your mobile phone, PC and digital camera.

Polaroid Creative Director, Lady Gaga, says every day digital photos capture, memorialize and shape our lives, but they are not given the chance to inspire us because they die on cell phones or digital cameras.

“I created the GL10 because everyone loves to take photos with their mobile phones – and the next evolution is to combine digital images with instant photography, bringing photos to life in vibrant colours that you can share, from the palm of your hand,” she says.

The GL10 produces Polaroid Classic Border and full bleed 3×4” photos in less than one minute. Fusing the instant accessibility of today’s digital images with the original Polaroid instant experience and ZINK’s second-generation thermal technology, the GL10 delivers photo-lab quality prints that emerge fully developed and protected by a smudge-proof, water-resistant coating.

Polaroid President, Scott W. Hardy, says for more than 74 years Polaroid photos intrinsically have carried personal meaning, unique to each person who views them.

“Now the GL10 fuses this experience with today’s digital photos.  As we launch the first Polaroid Grey Label product, old and new fans of Polaroid can experience seeing their photos of today in a way that only Polaroid can deliver, with the instant printing experience,” he says.

Endurance Distributors NZ Managing Director, Chris de Wit – authorised Polaroid distributor – says they are excited by the release of the first Polaroid Grey Label product with the GL10.

“Moving to the next generation of ZINK® technology, Polaroid is giving their fans more opportunities to enjoy and share the magic of instant. We’re looking forward to bringing this magic to Kiwi consumers,” he says.

The Polaroid GL10 Instant Mobile Printer (RRP $269.95) and ZINK® GL10 photo paper (RRP $34.95 for a pack of 30) will be available in New Zealand from authorised Polaroid re-sellers. For more information visit www.polaroid.co.nz


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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
Polaroid and Lady Gaga Launch Instant Mobile Printer
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