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Jun 2014

Porirua Barista Wins at Trans-Tasman Competition

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MEDIA RELEASE

Shane Pierce named as 2014 Overall Foodco Barista Champion after besting 300 rivals in the in Trans-Tasman competition

Barista-winner-ShaneA Porirua local has taken out the barista championship at an Australasian coffee competition.

Shane Pierce defeated 300 Trans-Tasman rivals to become the Muffin Break and Foodco Franchisee Barista Champion.

The event saw the best Muffin Break and Jamaica Blue baristas battle for coveted titles such as;  2014 Muffin Break Barista Champion, Muffin Break Franchisee Barista Champion, Jamaica Blue Barista Champion, Jamaica Blue Franchisee Barista Champion and – as ultimately won by Shane Pierce – 2014 Overall Foodco Barista Champion.

Pierce had to win the New Zealand round before heading to Sydney where his coffee-making routine and coffee knowledge were closely scrutinised by a panel of judges while he churned out 12 drinks in the 15 minute time limit.

The 2014 Foodco Barista Championships in Sydney involved 13 finalists – whittled down from more than 300 baristas from Muffin Break and Jamaica Blue in New Zealand and Australia.

Pierce says he was pleased to win the award, having put in hours of practice to hone his routine which he says was the secret to winning.

Pierce and his wife Jodi have had their Muffin Break franchise for 10 years and have built up a large base of loyal customers. The key to that, Mr Pierce says, is ensuring his establishment provides consistently great coffee and working with all his staff each day to ensure they have the right training and coffee knowledge to produce a perfect coffee everytime.

“A lot of small things make a big difference with coffee. You can’t take shortcuts – true coffee drinkers can tell.”

For his efforts Pierce won stock for his shop, free attendance at the franchise conference later this year in the Gold Coast and, of course, the knowledge the Muffin Break Porirua has the best coffee available across the Tasman.  He says it’s a great morale booster for his team of 15 staff.

Muffin Break New Zealand General Manager, Gary Croft says it’s great to see a Kiwi taking out the franchisee title.

“Kiwis are true coffee lovers and know good coffee. Our franchise prides itself in providing customers with great coffee – it is key to the success of our franchisees.

“The Pierces have built up a great franchise and good coffee is at the heart of that.”

For more information about the Foodco Group – owner and operator of the Muffin Break and Jamaica Blue franchise brands – visit foodco.com.au.

 

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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