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Health PR Agencies Case Study

Project

One of the Health PR agencies found in Auckland was approached to raise the profile and credibility of the MoleMap Australasia brand across Australia and New Zealand.

The Opportunity

The brief for the health public relations firm was to give a new piece of melanoma research presented at an American Dermatological conference relevance to Australians and New Zealanders using strategic healthcare PR. The seminal US research identified six factors that helped predict the risk of developing skin cancer.

The Solution

Leveraging their experience as one of the top health PR agencies, Impact PR designed a focused health public relations, research methodology utilising key findings of the US study and commissioned a trans-Tasman study to measure the prevalence of these six factors across Australians and New Zealanders.

Impact PR drafted two country specific press releases outlining the findings of the study to target general news media in both New Zealand and Australia. We then pitched the news releases to our key media contacts in each respective market.

The Results

Impact PR successfully created a significant and immediate media splash through leveraging our extensive network of contacts in both New Zealand and Australian media.

Within 72 hours of disseminating the press releases the top Healthcare PR agency had secured the following television, newspaper, radio and online coverage for MoleMap:

  • 32 branded Australian news stories including; Channel 9 News, Sky News, The Sydney Morning Herald, The Age and Brisbane Times
  • 23 branded New Zealand news stories including TV3, 3 News, Herald on Sunday, The Dominion Post, Otago Daily Times and The Press
  • 5 national TV/Radio Interviews with MoleMap’s Dermatologists Dr Mark Gray and Dr Martin Haskett in each market including TV3 Sunrise and Newstalk ZB

The coverage was successful in achieving not just improved brand awareness but also a significant increase in MoleMap’s bookings within hours of the media reports.

For more information on how you can engage one of the top health PR agencies or learn more about the intricacies of healthcare PR in Auckland talk to a top health public relations firm – Impact PR today!

Project Details

  • Client Molemap
  • Project type Public Relations
Health PR Agencies Case Study
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