18

Dec 2011

Power Through Your Holidays With A Winning Smile Thanks To Oral-B

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MEDIA RELEASE

Brilliantly clean and healthy teeth are just two minutes away thanks to Oral-B and its state-of-the-art toothbrush that’s just like having a dental professional with you as you brush!

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Summer is full of family get-togethers around the bbq and group photos to capture every moment, so make sure you have the perfect smile and power through the summer holidays with Oral-B Triumph with Smart Guide.

The clever power toothbrush is Oral-B’s most technologically advanced, state-of-the-art power toothbrush to hit the market with a wireless display and customised settings to enhance cleaning performance. The Oral-B Triumph with Smart Guide is like having a dental professional with you – no matter where your holiday takes you.

The Oral-B Triumph with Smart Guide was designed to bring together clinically proven technology for up to twice as much plaque removal than a manual toothbrush[i] to help promote gum health, with a visible display to help you improve your brushing habits. The brush also comes with a compact travel case so that means you can wake up to that dentist clean feeling wherever you are.

The Oral-B Triumph with Smart Guide is embedded with microchips which track what you’re doing and send a signal wirelessly to the Smart Guide remote display which provides while-you-brush real-time feedback.

The Smart Guide lets you know if you’re applying too much pressure, have cleaned one particular area enough and when you’ve reached the dentist-recommended two minutes. The Smart Guide even rewards you with a smiley face on the LCD screen for your efforts and stars appear to indicate that you are completing a good clean – a great way to encourage kids to brush for a 5 star clean.

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With four settings to choose from, the Oral-B Triumph with SmartGuide gives you a personalised teeth cleaning experience. Select the Clean mode for superior whole mouth cleaning or opt for the Sensitive function which is gentle enough for even the most delicate areas.

If you want an overall polish then the Polish setting is for you – while the Massage mode is for gently massaging your gums.

The Oral-B Triumph from Procter & Gamble, the company behind some of New Zealand’s most well-known brands, has rotating-oscillation technology, surrounding each tooth to gently remove plaque between each tooth and along the gum line.

The SmartGuide encourages you to brush thoroughly, gently and for the dental-recommended two minutes. It’s no wonder Oral-B is the number 1 toothbrush brand recommended by dentists worldwide.

How the SmartGuide Works

The Oral-B Triumph with SmartGuide brush head, handle and visual display unit work together to provide instant interactive feedback. The brush head and handle are embedded with microchips. The handle communicates with the wireless display unit to help guide you to each quadrant of the mouth and signal when you are brushing too hard.

The Brush Head

With 40,000 in-and-out pulsations per minute plaque is gently loosened. In addition, 8,800 back and forth oscillations per minute sweep plaque away.

The Oral-B Triumph with SmartGuide is available for RRP $214.62. For stockists phone 0800 441 058.


[i] Robinson, P et al, Manual versus powered toothbrushing for oral health. Cochrane Database of Systematic Reviews 2009,

Oral-B Triumph with SmartGuide – Fact Sheet

Inclusions

The Oral-B Triumph with SmartGuide Comes with:

  • An Oral-B Triumph powerbrush handle
  • A wall mountable Smart Guide wireless remote display unit
  • A charger base station
  • An Oral-B advanced FlossAction brush head
  • An Oral-B dentist inspired ProWhite brush head

Brushing Modes

Oral-B Triumph with Smart-Guide Has Five Brushing Modes:

  • Clean – superb whole mouth cleaning
  • Sensitive – gentle yet thorough cleaning for sensitive areas
  • Massage – gentle massage of gums
  • Polish – all-over polishing of your teeth
  • Deep Clean

Smart Technology

Oral-B Triumph with Smart-Guide employs smart brushing guidance technology

  • Shows brushing time, with 30 second and two minute signal
  • Has charge level display
  • Pressure sensor on handle and screen

Brushing Technique

Oral-B Triumph with Smart-Guide Optimal Brushing technique:

  1. Guide the brush head slowly from tooth to tooth
  2. Hold the brush head in place for a few seconds before moving to the next tooth
  3. Brush the gums as well as the teeth, first the outside, then the inside, finally the chewing surfaces
  4. Do not press too hard or scrub. Simply let the brush do all the work
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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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