05

Dec 2009

Procter & Gamble’s Search for Great Agency PR Over

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MEDIA RELEASE

Top agency PR consultants Impact PR were today named as PR counsel for Procter & Gamble (P&G) in the New Zealand market.

Procter & Gamble has today announced the appointment of agency PR firmAgency PR Impact PR as its choice of public relations agency in New Zealand. Impact PR is a boutique business with in-house agency PR experts and is run by principals, Fleur Revell-Devlin and Mark Devlin.

The Public Relations Manager for P&G New Zealand and Australia Alicia Gorken, says Impact PR will be responsible for brands including; Pantene, Olay, Gillette, Venus, Metamucil, Oral B, Braun, Clairol, Head & Shoulders, and Nice & Easy.

“Impact PR comes with great knowledge and expertise of the New Zealand media market and we have noticed the outstanding campaigns they have delivered for their clients. We look forward to leveraging their expertise across our brands and enjoying some impressive results.”

Fleur Revell-Devlin who has worked on the Procter & Gamble business previously, says she’s excited to have the account in her company’s agency PR portfolio. Procter & Gamble is a company well-known for its innovation and leadership in new product developments across the FMCG category,” says Revell-Devlin.

“We are thrilled to be working with Procter & Gamble a company that understands the power of strategic agency PR and how to use it to create a strong competitive advantage.” Revell-Devlin says New Zealanders have an enduring and trusted relationship with the iconic Procter & Gamble brands.

Other brands in the Impact PR portfolio include; Fujifilm, Frucor, Domino’s Pizza, Auckland Eye, Just Juice, and Fresh Up to name a few. The agency also specialises in corporate agency PR and recently carried out a successful sponsorship leverage campaign for P&G’s Proud Sponsor of Mums Olympic programme.

Impact PR is also recognised in this market for their excellent work in risk assessment and crisis management.  For more information on how you can benefit from Impact PR’s agency PR support contact us today.

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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