23

Jul 2013

Procter & Gamble’s Old Spice® Brand Comes Ashore in New Zealand

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MEDIA RELEASE

Helping Men Navigate the Seas of Manhood, Old Spice, the No.1-selling antiperspirant and deodorant and body wash brand in North America is now available in New Zealand.

Old Spice

Kiwi males can now smell like a man, man! Old Spice, with its heritage of helping men smell great and become manlier, are now introducing their line of manly scented grooming products to the men of New Zealand.

Having established itself as the No.1-selling antiperspirant and deodorant and body wash brand in North America, Old Spice aims to leverage its more than 70-year history to help New Zealand men look and smell their best with a full range of uniquely scented Old Spice products.

“Old Spice is for men who want to smell great without trying too hard. We are thrilled to launch to New Zealand’s dynamic manly men,” says Lisa Cunningham, Spokesperson for Old Spice. “Our aim is to connect the many distinctive scents of Old Spice with the hearts, minds and noses of New Zealand men.”


The Old Spice male grooming portfolio will feature six products to help men stay fresh throughout the day, including body sprays, body washes, deodorant sticks and its iconic aftershave. The products will be on shelf from September in leading supermarkets and pharmacies nationwide.

The scent line-up was developed by P&G perfumers in collaboration with P&G Fine Fragrance Houses, which created such leading fragrances as Hugo Boss, Lacoste and Laura Biagiotti. Old Spice’s scent technology is featured in all of the products launching today, ensuring that men who use Old Spice smell great throughout the day and not just for the few minutes after they shower.

“Even great men can use some help to smell their best and feel their most confident,” says Cunningham. “We’re arming New Zealand men with these fresh scents and the best protection from Old Spice, helping them unleash their full potential.”

The Old Spice Grooming Range includes:

  • Body Sprays (RRP $7.99; 113g)

Scent: After Hours, Swagger, Champion, Denali, Fiji and Matterhorn

  • Anti-perspirant Deodorant Stick (RRP $7.99; 73g)

Scent: After Hours and Swagger

  • Body Wash (RRP $8.99; 473ml)

Scent: After Hours, Swagger and Champion

  • Aftershave Lotion (RRP $16.49; 125ml)

Scent: Classic

The Old Spice Grooming Range is available from pharmacies and supermarkets nationwide

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Mark Devlin
With more than 20 years in public relations and marketing Mark Devlin has an impressive portfolio of clients who trust him with their brands. His ability to translate a commercial story into an informative and engaging business piece has seen his clients secure cut-through media coverage, position them as market leaders in their respective fields and grow their businesses substantially.
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