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Sep 2014

Professional Haircare Brand Continues To Support Woman With Cancer With Hope-Full Hair Campaign

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MEDIA RELEASE

Following the success of 2013’s inaugural Hope-Full Hair campaign, leading salon professional brand for thinning hair, NIOXIN is proud to be supporting Look Good Feel Better (LGFB) again in 2014.

NIOXINFollowing the success of 2013’s inaugural Hope-Full Hair campaign, leading salon professional brand for thinning hair, NIOXIN is proud to be supporting Look Good Feel Better (LGFB) again in 2014.

Last year, the campaign raised over $6,000 for PCFA. NIOXIN hopes to continue this success in its second year, by again donating $5 from the sale of each NEW, limited edition Hope-Full Hair Boost Pack to LGFB’s services for women with cancer.

This year, the Hope-Full Hair Boost Packs – available in salons nationwide from October – will include NEW DiaBoost, a breakthrough leave-in treatment that uses Hair Thickening Xtrafusion (HTX™) technology to combat hair thinning by boosting the thickness of each hair strand – providing the appearance of 11,000 more hair strands[1].

NIOXIN is also calling on hairdressers to help make a difference by getting involved in Hairdressers For Hope. Hair salons are encouraged to come up with their own creative fundraising ideas and donate via the Hairdressers for Hope Everyday Hero fundraising page (https://give.everydayhero.com/nz/nioxin-charity-fundraiser), with NIOXIN and LGFB donating prizes to the top fundraisers.

NIOXIN spokesperson and Wella Commercial Leader ANZ, Mark Giannandrea, comments: “As a leading salon brand committed to renewing confidence in the lives of New Zealanders through superior anti-thinning haircare solutions, NIOXIN is proud to be partnering with LGFB for a second year running. Through our work with LGFB and Hope-Full Hair, together with the hairdressing community, we’re helping to raise awareness and vital funds to support and make a real difference to the lives of women affected by cancer in New Zealand.”

General Manager of LGFB Clare O’Higgins is humbled by the initiative saying that it’s always special when partners want to highlight their charity and its services. “This support will assist our desire to extend our workshop to six more locations by the end of 2014. This means that no woman or teen will have to travel more than 30 minutes to attend one of our support groups, which focus on helping women deal with the visible side effects of cancer treatment.”

Salons are invited to join in to help make a difference to women affected by cancer by contacting a NIOXIN Sales Consultant today or heading to the NIOXIN Facebook page:www.facebook.com/nioxinanz

The limited edition NIOXIN Hope-Full Hair Boost Packs are available in Nioxin Systems 1-6 and  include Scalp Cleanser (150ml), Scalp Revitaliser (150ml), Scalp Treatment (40/50ml) and brand new DiaBoost (100ml).  RRP $92 (a saving of $32 if purchased individually)



[1] Based on a scalp with an average of 100,000 hairs vs. no treatment

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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