May 2012

Put Colour in Motion with ECCO BIOM!

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The ECCO BIOM is designed to let you run, walk and jump the way nature intended, getting rid of all the excess to leave you with superior comfort and ease of movement.

Media Release: This winter, forget the weather and put colour in motion with ECCO BIOM, the ultimate shoe for all your sporting activities. The ECCO BIOM is designed to let you run, walk and jump the way nature intended, getting rid of all the excess to leave you with superior comfort and ease of movement.

ECCO_BiomForget dark wintery days and put some colour back into your life with the new ECCO BIOM Train the ultimate sports shoe for men and women!
Shoes that let you run, walk and train just the way nature intended, the ECCO BIOM range has been designed with individual foot comfort as the number one priority. Not only that, it takes all the fuss out of a sports shoe, leaving you with the only things you need superior comfort and ease of movement.
Created as a multifunctional shoe for all active occasions and fitness-related activities, the ECCO BIOM Train (RRP $379) will take you from a workout at the gym to a run around the park and everywhere in between.
And who’s to say you can’t look stylish while you sweat? This season’s new colour combinations are sure to brighten any mood black leather upper and a purple sole for women and a black leather upper and green sole for the men!
While the new colours are sure to be a hit with fashion-forward fitness fanatics everywhere, everyone can rest assured that style doesn’t mean having to compromise on quality and performance.
Every ECCO BIOM Train shoe allows the feet use its natural systems by encouraging the feet and lower legs to strengthen with every step, which means that even if you’re walking down to the shops or just at the park playing with the kids, you’re always working out!
With a flexible and twistable sole construction that allows feet to move as naturally as possible, the ECCO BIOM range was created after 45 years of study into the human foot combined with data from top experts in the biomechanics of sport.
A worldwide leader in innovative comfort shoes, ECCO’s BIOM range is lightweight, has excellent grip and exceptional movement.
And forget about excessive gimmicks too ECCO’s extensive research has shown that too much emphasis on cushioning and motion controls is not only ineffective, but also counterproductive.
Stylist Lulu Willcox says she loves ECCO’s BIOM Train.
“The colours are really appealing and because it’s ECCO you know the emphasis is on being light and flexible. Some trainers can look clunky but these don’t at all. The best thing about them is that they’ll look equally good with casual clothes or with workout gear.”
For a shoe that’s as close to the way nature intended, the ECCO BIOM Train is just the ticket for fitness fans everywhere, regardless of your training regime and goals. See you at the finish line!
For more information visit www.ecco.com/nz or www.thebiomproject.com

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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