12

Apr 2010

Rachel Hunter and Renee Stewart Share their Secret To a Healthy Hair Transformation

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MEDIA RELEASE

Rachel Hunter and Renee Stewart Share their Secret To a Healthy Hair Transformation!

pantene

Rachel Hunter and Renee Stewart know the secret to a beautiful hair transformation and they’re here to share it with you – new generation Pantene.

The upgraded lightweight formula and improved conditioning system have proved a hit with the pair who share a dual ambassador role for Pantene – one of New Zealand’s best loved brands.

Rachel says that within weeks of using the new generation Pantene products she noticed a dramatic improvement in her hair.

“After trialling the products for 14 days I noticed my hair was less dry, less brittle, a lot smoother, shinier and better conditioned. Renee also experienced similar results.”

The new recharging Pro-Vitamin formula targets the most damaged parts of your hair to help strengthen from root to tip. Packed full of moisturisers, it works to leave hair soft, manageable and strong against damage, without weighing it down.

Renee says like her mum, she quickly became a fan after seeing how fast new generation Pantene transformed her own hair.

“Using new generation Pantene I see such a difference in my hair.  It feels shiny, more healthy and my split ends are gone.  People keep asking me what I’ve been using because my hair looks so good!”

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Rachel says she’s proud to share the Pantene story with her gorgeous daughter and communicate its benefits to a whole new generation of users.

“I was actually pregnant with Renee when I filmed the first Pantene commercial!  I never would have thought that 18 years later I would be featuring with her as the new face of the brand but you know what they say – “It won’t happen overnight, but it will happen.”

So how exactly does the transformation take place?

The new technology from Pantene gives you an improved conditioning system altogether. The shampoo provides a more effective cleaning and conditioning formula, while the conditioners have been upgraded to balance a lightweight feel with outstanding conditioning benefits and enhanced ingredient deposition.

Pantene Scientist Dr Jasmine Karsono says our hair cuticle consists of up to ten layers of ‘long’ scales which are incredibly thin.  They are only 2-4 micrometers and need to last up to six years. “Weathering or damage due to friction from styling can strip away the cuticle exposing the cortex. Keep in mind though, if your hair problems persist it could also be from underlying internal issues,” she says.

The lightweight formula, stylish new look and signing of Kiwi icon Rachel Hunter and her daughter Renee make this the biggest launch from Pantene in 10 years.

Rachel says she’s honoured to be associated with Pantene as it has continued to innovate, educate and transform since she first began promoting it during the ‘90s.

“I hope that other New Zealand women will join in celebrating the new look and formula of this enduring brand, experiencing the healthy hair transformation as I have.”

 

The new Pantene Shampoo and Conditioner range includes nine variants:

Nourished Shine Shampoo and Conditioner 350mL RRP $8.39

Daily Moisture Renewal Shampoo and Conditioner 350mL RRP $8.39

Deep Fortifying Treatment Shampoo and Conditioner 350mL RRP $8.39

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Colour Therapy Shampoo and Conditioner 350mL RRP $8.39

Classic Clean Shampoo and Conditioner 350mL RRP $8.39

Extra Straight Shampoo and Conditioner 350mL RRP $8.39

Hydrating Curls Shampoo and Conditioner 350mL RRP $8.39

Sheer Volume Shampoo and Conditioner 350mL RRP $8.39

Always Smooth Shampoo and Conditioner 350mL RRP $8.39

The new Pantene range will be available in-stores nationwide from May 2010.

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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