12

Apr 2010

Rachel Hunter & Renee Stewart Hit Town

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MEDIA RELEASE

Rachel Hunter & Renee Stewart Hit Town In what was described by NZ Herald as a “carefully managed media launch”.

pantene

Kiwi supermodel Rachel Hunter has returned home to promote the brand which made her famous in the 90s – but this time she’ll be sharing the spotlight with her daughter Renee Stewart.

The pair have hit Auckland for a whirlwind media tour to promote global haircare brand Pantene – and will feature in a television campaign reprising Rachel’s famous catchphrase “it won’t happen overnight…but it will happen”.

To mark the occasion, New Zealand’s top fashion, beauty and lifestyle media will be treated to an exclusive breakfast where Rachel and Renee will discuss new generation Pantene, the biggest launch for Pantene in 10 years.

Rachel says she’s proud to share the dual ambassadorship role for the brand with her daughter and introduce a whole new generation to Pantene.

“It was such a great campaign in the ‘90s, and like the brand, I have continued to transform my hair over the years. Now I get the added bonus of sharing the experience with my beautiful daughter.”

The new Pantene venture will be 17-year-old Renee Stewart’s first professional assignment.

“Mum and I have always been fans of Pantene, so I’m thrilled to be doing my first campaign for them,” says Renee.

The new television advertisements are set to screen in New Zealand next month.

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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