10

Dec 2009

Recession Brings Out Kiwis Green Thumb

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MEDIA RELEASE

New Zealanders struggling to meet rising grocery bills are taking to vegetable gardening in increasing numbers. Companies such as Masport and Yates have experienced sales growth of more than 30% per annum during the recent recession.

Kiwis struggling with the increasing costs of grocery items have returned to gardening boosting sales in vegetable garden equipment and seeds.

Local Kiwi companies Masport and Yates have both reported growth of some product lines by as much as 30-33% annually during the tougher economic climate.

Marketing Services Manager for Masport, Nadia Roberts, says the recession is the driving force behind this gardening trend that is having a substantial impact on Masport’s business.

“If we look at our top ten vegetable garden tool retailers, 70% of sales are currently derived from urban customers.

The demand for home gardening equipment has even forced Masport to restart production on a previously deleted product (the Masport ‘Home Gardener’) that was at its sales peak in the 1970’s!

Marketing Manager for Yates, Charlie Gray, says his company’s sales have also been boosted by city gardeners looking to save money. Gray says vegetable seed sales have increased by 60 percent over the past two years.

“It’s interesting to note the growth in sales of baby or space saver varieties in the Yates range. This is probably an indicator of smaller section sizes and consumers who are growing in raised planter beds where there is a need to maximise yields from smaller spaces.”

Traditional favourites such as beans and peas are becoming increasingly popular as well as root vegetable staples including carrots and beetroot says Gray. Kiwis are also becoming more sophisticated with their tastes with growth in rocket, culinary herbs and exotic lettuce varieties.

The move to home gardening is not only good for our pockets but has obvious health benefits according to one of the country’s top nutritionists.

Nutritionist Jacquie Dale says home gardens provide a great opportunity for the family to spend time outdoors together away from the couch and the tv screen.

Dale says growing your own produce and spending a few minutes each day out in the garden can also play a huge role in stress reduction.

“Home gardening is also a great low-cost activity for the children. They’re also much more inclined to eat vegetables if they get to grow and harvest their own. Don’t let a lack of space put you off these days you can even grow vegetables in containers on the deck.”

Dale says just a few hours a week in the garden can do wonders for a family’s health as well as its holiday fund.

Kiwis struggling with the increasing costs of grocery items have returned to gardening boosting sales in vegetable garden equipment and seeds.

Local Kiwi companies Masport and Yates have both reported growth of some product lines by as much as 30-33% annually during the tougher economic climate.

Marketing Services Manager for Masport, Nadia Roberts, says the recession is the driving force behind this gardening trend that is having a substantial impact on Masport’s business.

“If we look at our top ten vegetable garden tool retailers, 70% of sales are currently derived from urban customers.

The demand for home gardening equipment has even forced Masport to restart production on a previously deleted product (the Masport ‘Home Gardener’) that was at its sales peak in the 1970’s!

Marketing Manager for Yates, Charlie Gray, says his company’s sales have also been boosted by city gardeners looking to save money. Gray says vegetable seed sales have increased by 60 percent over the past two years.

“It’s interesting to note the growth in sales of baby or space saver varieties in the Yates range. This is probably an indicator of smaller section sizes and consumers who are growing in raised planter beds where there is a need to maximise yields from smaller spaces.”

Traditional favourites such as beans and peas are becoming increasingly popular as well as root vegetable staples including carrots and beetroot says Gray. Kiwis are also becoming more sophisticated with their tastes with growth in rocket, culinary herbs and exotic lettuce varieties.

The move to home gardening is not only good for our pockets but has obvious health benefits according to one of the country’s top nutritionists.

Nutritionist Jacquie Dale says home gardens provide a great opportunity for the family to spend time outdoors together away from the couch and the tv screen.

Dale says growing your own produce and spending a few minutes each day out in the garden can also play a huge role in stress reduction.

“Home gardening is also a great low-cost activity for the children. They’re also much more inclined to eat vegetables if they get to grow and harvest their own. Don’t let a lack of space put you off these days you can even grow vegetables in containers on the deck.”

Dale says just a few hours a week in the garden can do wonders for a family’s health as well as its holiday fund.

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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