07

Aug 2012

Resurface While You Sleep With Olay Regenerist

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MEDIA RELEASE

The new Olay Regenerist Night Resurfacing Elixir utilises the natural changes in your skin while you sleep with a scientifically advanced anti-aging formula.

Resurface while you sleep with Olay Regenerist Night Resurfacing Elixir harnessing the power of night for dramatic results every day so you can feel refreshed and look great when you wake up in the morning. The new Night Resurfacing Elixir was developed as a result of studies that revealed the natural changes in skin function while we sleep.
Indulge your skin in a little luxury and help resurface while you sleep, with new Olay Regenerist Night Resurfacing Elixir because night time is the right time for skin renewal!
Procter & Gamble’s world leading anti-ageing skincare range, Olay Regenerist, has combined new insights into the natural changes that our skin experiences at night, with an all-new scientifically advanced formula to develop new Olay Regenerist Night Resurfacing Elixir.
This luxurious night treatment can deliver results comparable to a professional light chemical peel in just seven days!1
Olay Principal Scientist, David Khoo, says new Olay Regenerist Night Resurfacing Elixir was developed as a result of new studies revealing the natural changes in skin function at night.
“We discovered certain susceptibilities in the skin that revealed night time is the ideal time to care for skin. Despite this, consumer insight has shown that many women still do not take advantage of a night time product,” says Khoo.
In an independent study conducted by Procter & Gamble, it was discovered that new Olay Regenerist Night Resurfacing Elixir exfoliates and hydrates skin significantly better than a 30% glycolic acid peel to improve skin tone, firmness, smoothness and hydration all by at least 83%!1 or 2 New Olay Regenerist Night Resurfacing Elixir was also dermatologically-tested and was well tolerated, even with a group of women identified to have sensitive skin.
“We conducted a randomised, split-face study where 92 women had a licensed aesthetician apply a 30% glycolic acid chemical peel to one side of their face on day one. On days one to 14, the women applied Olay Regenerist Night Resurfacing Elixir to the other side of their face before bed. The women were evaluated before treatment and on days three, seven, and 14 for exfoliation, hydration, redness and dryness. The women were also asked to assess their own skin at these time points,” says Khoo.
Despite its non-greasy formula, new Olay Regenerist Night Resurfacing Elixir was also found to have outperformed three other expensive department store creams that cost between $72 and $450, to hydrate skin significantly better in just 24 hours2!
You’ll be familiar with the term Circadian Rhythms but how does it help skin? We all possess internal biological clocks called circadian rhythms that adjust our interaction with the environment and the different demands of the day and night. A new field of study called Chronopharmacology seeks to optimise the effect of therapies by linking the way they work with the body’s circadian rhythm.
“The fundamental principles of Chronopharmacology can also be applied to skincare because our skin is subject to daily rhythms just like the rest of our bodies. At night, the skin experiences a decrease in temperature, exfoliation, barrier integrity, moisturisation and pH, increasing the need for replenishment and making it more receptive to treatment,” says Khoo.
The circadian rhythm changes that occur in the skin at night make it an ideal time for stimulating skin renewal with Olay Regenerist Night Resurfacing Elixir.
A powerhouse cocktail of ingredients including glycolic acid, pal-KTTKS, antioxidants and humectants make up the light, fast absorbing formula that works over a normal sleep cycle to deliver maximum efficacy in skin resurfacing and hydration. Glycolic acid, an ingredient most widely associated with chemical peels, filters through damaged upper layers of skin to loosen bonds between dead cells, increasing natural exfoliation and skin surface renewal.
New Olay Regenerist Night Resurfacing Elixir is the first daily leave on, night time treatment available in the mass market that contains glycolic acid. Olay scientists have discovered the perfect balance that can deliver results comparable to a professional light chemical peel, yet is gentle enough to use every night minus the harsh irritation.
Regenerist Brand Ambassador, Rebecca Gibney, says “When I was first given new Olay Regenerist Night Resurfacing Elixir I could not have anticipated the amazing results. I loved the soft light texture and that it absorbed so quickly into my skin. In just seven days, I could really see and feel a significant difference in my skin. It looked younger and brighter as well as felt hydrated and super smooth. I’m so excited Olay Regenerist has done it again!”
New Olay Regenerist Night Resurfacing Elixir is super easy to use. At night, smooth Olay Regenerist Night Resurfacing Elixir over cleansed face and neck at night. For best results, use every night.
And if you’re a fan of Olay Regenerist Micro Scultping Cream, you’re in luck! The anti-ageing super cream is now available unscented! Famous for its high concentration penta-peptide formula, Olay Regenerist Micro Sculpting Cream Fragrance Free is the same anti-ageing powerhouse that outperforms luxury creams valued at up to $5003.
This fragrance free version of Micro-Sculpting Cream firms your skin’s appearance in the areas most prone to sagging even the jawline so you can be sure your skin is looking its best!
Olay Regenerist Night Resurfacing Elixir (RRP $49.99) and Olay Regenerist Micro Sculpting Cream Fragrance Free (RRP $49.99) are available selected pharmacies and supermarkets nationwide.

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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