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Aug 2014

Reveal Pearlescent Skin that Glows with NEW Olay Regenerist Luminous

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MEDIA RELEASE

New tone correcting collection from Olay – The Olay Regenerist Luminous range – works to restore skin’s youthful ‘pearl-like’ giving women the ultimate accessory: bright, pearlescent skin.

RG LUM cream primary pack 3dReveal glowing, healthy-looking skin in just 2 weeks with NEW Olay Regenerist Luminous, a new tone correcting collection designed to give women the ultimate accessory: bright, pearlescent skin.

Over time, skin’s youthful ‘pearl-like’ glow is lost due to decline in its cellular metabolism. This, combined with New Zealand’s harsh, sunny climate, makes even skin tone one of the growing concerns for New Zealand women.

Inspired by the glow of natural pearls, Olay scientists studied the secret to a pearl’s luminosity: its unique multi-layered structure that reflects, refracts and diffracts light. Driving parallels with the skin’s structure, Olay developed a skin care collection that works through 10 inner layers of the skin, renewing them to reveal energised skin full of glow.

The collection consists of three products that work together to even skin tone and energise skin:

  1. Olay Regenerist Luminous Brightening Cream Cleanser, gently removes micro-residues and leaves the skin clean and hydrated.
  2. Olay Regenerist Luminous Tone Perfecting Treatment, which uses a combination of niacinamide, sepiwhite, hexydecanol, and inositol (Brightening Complex) to help diminish the appearance of dark spots for vibrant, healthy-looking skin
  3. Olay Regenerist Luminous Tone Perfecting Cream, a super hydrating formula that energises skin and evens skin tone.

 

David Khoo, Olay Scientist says: “Olay discovered the secret to achieving radiant skin lies in creating a translucent, even texture on the surface of skin by ensuring colour and tone are evenly distributed within a collagen mirror that reflects light effectively. The Olay Regenerist Luminous formulas contain penta-peptide pal-KTTKS – an ingredient proven to re-energise skins natural production of collagen – for optimal light reflection and absorption needed to produce the appearance of translucent skin.”

STEP 1

Olay Regenerist Luminous Brightening Cream Cleanser 100g RRP $15.99

BENEFITS: Brightens dull and uneven skin. Leaves skin feeling smooth, conditioned and even textured. Hydrates to instantly illuminate skin and recapture healthy-looking, youthful luminosity.

TECHNOLOGY: Creamy hydrating formula with that gently exfoliates to reveal skin that’s highly defined, beautifully clean and more luminous.

RESULTS: Instantly removes micro-residue including even the smallest traces of dirt and make-up to brighten and prepare skin for the rest of your regimen.

STEP 2

Olay Regenerist Luminous Tone Perfecting Treatment 40ml RRP $67.99

BENEFITS: Visibly fades the appearance of dark spots to reveal more even toned younger-looking skin. Revitalises skin’s youthful look. Exfoliates, smoothes, brightens.

ATTRIBUTES: Lightweight, fast-absorbing and non-greasy.

TECHNOLOGY: Formulated with a powerful Brightening Complex to rapidly even skin tone. Quickly penetrates 10 surface layers deep, helping to accelerate skin’s surface turnover rate.

RESULTS:

2 weeks: skin has more even texture for a healthy-looking, youthful luminosity.

4 weeks: The appearance of dark spots and discoloration are effectively diminished to reveal your most beautiful, even skin tone. Clinically tested to show a reduction in the appearance of dark spots among 117 respondents 25-55 years of age.

STEP 3

Olay Regenerist Luminous Tone Perfecting Cream 50g RRP $57.99

BENEFITS: Reduces the appearance of dark spots over time. Brightens, exfoliates, smoothes. Regenerates skin’s appearance to help recapture healthy-looking, youthful luminosity.

ATTRIBUTES: Rich and luxurious. Fast-absorbing and non-greasy. Lightly-scented.

TECHNOLOGY: Hydrating formula with a Brightening Complex delivers tone ingredients 10 layers4 deep into skin surface fading the look of dark spots over time.

RESULTS:

1st use: Intense hydration immediately refreshes and helps illuminate skin

3 weeks: Skin looks visibly youthful and even toned.

8 weeks: The appearance of dark spots and discolouration are diminished to reveal vibrantly beautiful, even skin tone.

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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