11

Aug 2012

Revitalize Fine and Weakened Hair with the Pantene Clinicare Fullness-Charge Revitalizing Range!

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MEDIA RELEASE

Now you can Revitalize Fine and Weakened Hair with the Pantene Clinicare Fullness-Charge Revitalizing Range! Available from your local supermarket today.

Now you can Revitalize Fine and Weakened Hair with the Pantene Clinicare Fullness-Charge Revitalizing Range! Available from your local supermarket today.

Clinicare-Micro-Repair-Shampoo-250ml-68x300Give your hair the treatment it deserves with the Pantene Clinicare Fullness-Charge Revitalizing Range the only way to revitalize thin, fine and weakened hair for gorgeous, shiny, look-at-me locks this summer! If your hair lacks volume and lustre, the effects of ageing, damage and hair loss are likely to be visible. New Pantene Clinicare Fullness-Charge Revitalizing Range has been co-designed by Wella and Pantene Pro V science to help boost fullness and provide the natural volume and shine that fine, weakened hair lacks. Pantene has redefined the art of haircare by creating the one month ritual of Pantene Clinicare. Designed as a holistic approach, the one month ritual helps bring about a complete hair transformation. The Pantene Clinicare Fullness-Charge ritual helps to counteract the damage inflicted on your hair that can cause it to lose both bounce and strength, alongside ageing which can soften and thin your hair. This innovative and indulgent hair ritual targets the symptoms of ageing hair and also protects it from environmental damage, giving you back the softness, volume and shine your hair deserves! Complete the Clinicare Fullness-Charge Revitalizing one month ritual and you’ll enjoy revitalized fine and weak hair and revived radiance and resilience. The ritual provides a protective coating on your hair fibre, making it feel full and replenished with softness and light and supple with a lustrous shine. The Pantene Clinicare Fullness-Charge ritual has also been proven to outperform a luxury treatment* and help strengthen the hair fibre 10 times** more than competitor products, whilst providing natural volume from the roots. Your hair will become strong, shiny and manageable, with a lightweight finish that won’t weigh it down! The Pantene Clinicare Fullness-Charge range also features a dual focused formula that contains two fullness creating ingredients a hair strengthening ingredient and an Amino Pro-Vitamin. The unique hair strengthening ingredient within the formula forms a strengthening film over your hair from root to tip. This strengthening film works to make your hair stand up to create lift and body, whilst the coating softens and smooths the strand. The result is shiny, soft, manageable hair with natural volume from the roots***. The Amino Pro-Vitamin helps to create fullness by using the apricot extract within the formula, helping to repair damaged hair and protect it from breakage. Lais Koelle, Pantene Scientific Communications says the appearance of scalp hair ‘lift’ and volume is what almost every woman seeks to attain in hair styling. According to Pearce, Pantene’s new Clinicare Fullness-Charge Revitalizing Range does this by adding a strengthening film to the hair shafts, as well as nourishing hair follicles and the hair shaft with Amino Pro-Vitamins. “Regular use will help prevent hair breakage; give great shine, lift and volumise scalp hair density. In my feedback from patients who’d trialled the Fullness-Charge Revitalizing Range, all said they had noticed these long-sought benefits,” says Koelle. The Pantene Clinicare Fullness-Charge Ritual begins with Cleanse & Moisture. Fullness-Charge Revitalizing Shampoo gently cleanses with a rich, creamy lather to provide natural volume, strengthen the hair fibre and create manageable, smooth hair. Follow this with the Fullness-Charge Revitalizing Conditioner, which gently envelops hair and provides a boost of conditioning nourishment and shine with a lightweight finish that won’t weigh your hair down. The second step in the ritual is to Fortify. Give pre-conditioned hair a weekly pampering treat with a deeply nourishing treatment. The Intensive Resilience Masque Rinse Off Treatment penetrates deep into the hair surface to intensively repair and help protect against further damage, restoring shine, smoothness and moisture levels whilst enhancing natural volume. And complete the ritual with Lift for your hair. Volume Re-charging Mist Leave On Treatment quickly penetrates into thinning hair, fortifying the outside of the hair to help protect against further damage and provide natural volume. This daily use re-charging mist is sprayed onto the roots to help create lift and decrease scalp exposure at the parting line by up to 31%***. Lais says the Fullness-Charge ritual helps strengthen and protect hair from breakage and further damage while giving it long-lasting natural volume. “The Fullness-Charge ritual ‘lifts’ the “body” at the root of each weakened hair strand. The result three-dimensional finish, with natural volume, body and fullness,” says Dr Karsono. Pantene Clinicare Fullness-Charge Revitalizing Ritual:

  • Pantene Clinicare Fullness-Charge Revitalizing Shampoo, 250mL RRP $14.99
  • Pantene Clinicare Fullness-Charge Revitalizing Conditioner, 250mL RRP $14.99
  • Pantene Clinicare Intensive Resilience Masque Rinse Off Treatment, 150mL RRP $19.99
  • Pantene Clinicare Volume Re-charging Mist Leave On Treatment, 150mL RRP $19.99

Pantene Clinicare is available from all leading supermarkets and pharmacies nationwide. * When using the product for the first time, please apply a smaller amount than usual. If your hair feels “heavy” after rinsing and drying, you may adjust the dosage or rinsing time accordingly.

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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