12

Jul 2010

Sing in a Summer of Joy with Claire Barker’s New Collection

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Sing in a Summer of Joy with Claire Barker’s New Collection the latest collection from designer Claire Barker pays tribute to two classic songs.

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Happiness and sensuality are the intrinsic themes woven through each garment in Claire Barker’s new spring summer 2010 collection.

The ‘Joy to the World’ collection was inspired by the classic Christmas carol, written by iconic composer Isaac Watts in 1719, and by the song of the same name performed by American rock band Three Dog Night during the 1960s.

The collection pays tribute to both eras, drawing from the classic themes of the 1700s, as well as the free spirited decade of the 1960s but with a contemporary feel.

Designer Claire Barker says the new collection is an extension of her autumn winter range ‘A Song for Lara’ which was designed to bring radiant romantic light to winter’s gloom.

“With my last collection, I sought to give hope and delight at a time when women needed it most.  With ‘Joy to the World’ I have continued to concentrate on soft, feminine colours and fabrics with the desire that a woman wearing my designs will feel cheerful and sensual,” she says.

Barker’s affection for structure and shape is celebrated throughout the range, evident in stylish pieces from her chic white trench coat to her tailored pinstripe shorts.

“Each of the garments in the collection is designed to be simple because I want my customers to effortlessly represent their individuality with feeling overstated,” she says.

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“The pieces are timeless and have been designed to reflect classic style teamed with modern functionality.”

Flirty summer dresses with dainty details, refined shapes and flattering cinched waists also impress in a range of pastel hues and beautiful patterns.

Barker says these feminine pieces continue to form the staple of her collections.

“I enjoy working with beautiful things and seeing them come together.  I am involved with every step of the process from design, to production, to interacting with customers on the shop room floor.  I love hearing how wearing one of my dresses makes a woman feel,” she says.

Each of the carefully created garments in the ‘Joy to the World’ collection offer Claire Barker’s renowned combination of luxury and affordability.

“I want women to feel like a million dollars without actually having to spend a fortune,” she says.

Claire Barker’s new collection is available in-store at ‘Claire Barker’, located right in the heart of Auckland’s fashion district on O’Connell St or online at www.clairebarker.co.nz

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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