06

May 2010

Smooth Things Over This Season

Posted by

MEDIA RELEASE

The latest addition to the Herbal Essences hair car range is Herbal Essences None of your Frizzness Serum.

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No matter how much time and effort you put into your hair before stepping out the door in the morning, you can guarantee that by lunchtime you’ll have a serious case of the frizzies.

Now you can wave goodbye to annoying fuzz and fly-aways with new Herbal Essences None of Your Frizzness Smoothing Serum.

With a luxurious fusion of citrus and pearl extracts, Herbal Essences None of Your Frizzness Serum with anti-frizz technology works to give an amazingly sleek style every time, while protecting your hair and leaving it smelling luscious.

Herbal Essences None of Your Frizzness Serum contains proven anti-frizz technology to transform the surface and appearance of the hair for a smooth and healthy style. Add to this its refreshing exotic scent and you have an excellent shine boosting hair serum that turns a frizzy halo into a line of reflective shine.

Specially created to help maximise your hair’s lustre, Herbal Essences anti-frizz serum works to leave a sheer veil of gloss and protection without weighing it down. It’s light enough to reapply as needed during the day or between washes – stash in your desk drawer ready to apply at the office or before an evening out – None of Your Frizzness is a brilliant quick fix!

Procter & Gamble haircare scientist, Dr Jasmine Karsono says in most cases frizz is a result of damage to the hair shaft from perming, colouring, excessive heat styling or humidity.

“Women often think humidity only causes frizz in summer but in fact humidity is an issue all year, as hair is affected by wind, damp, rain and change in the environment,” she says.

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“No matter the cause, when it comes to helping to keep hair frizz-free, it’s important to smooth the cuticle edges. The Herbal Essences None of Your Frizzness collection is formulated to treat each strand in order to repair the look of damage and help restore hair’s strength and resilience.”

So here’s how the range works:

1. As a smoothing treatment: Wash your hair using Herbal Essences None of Your Frizzness shampoo and conditioner. Then massage 2-3 drops of serum between your palms and apply to the hair, combing from mid-lengths and ends. Finish off by blow drying with a round brush to enhance the smoothness.

2. As a quick fix in-between washes: Simply massage a small amount of serum in your palms and run through the mid lengths and ends.

New Herbal Essences None of your Frizzness Serum (RRP $9.99) and Herbal Essences None of your Frizzness Shampoo & Conditioner (RRP $6.59 each) are now available in-stores nationwide

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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