30

Jul 2012

Spring into Summer with ECCO!

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MEDIA RELEASE

The sun is beginning to shine and the weather is getting warmer so why not spring into Summer with ECCO and their new Spring/Summer 2012 range. The shoes in this collection celebrate colour, culture and pay homage to classic style.

Can’t wait for winter to be over? Embrace colour, culture and classic style with ECCO®’s new Spring/Summer 2012 collection guaranteed to put a stylish spring in your step this season!
From romantic whimsy to sleek modern style and bold colour that pay homage to Nordic fairytales and a rich Scandinavian heritage, the ECCO® SS12 Women’s collection is guaranteed to have a shoe for you, no matter what your footwear favourites may be!

Soft and summery, the ECCO® Flash (RRP $259) offsets seventies folklore combined with a Grecian silhouette. With its soft leather straps and braided detailing, the Flash will bring a sense of retro romance to any summer wardrobe.

Create your own love story with the ECCO® Kelly (RRP $329) a beautiful ballerina shoe lovingly crafted in crocheted leather. With a lightweight design to keep your feet cool from dawn to dusk and available in gorgeous hues such as Melon, Indigo and Espresso, this is sure to become a spring staple!

From stylish staple to serious standout, the ECCO® Moki (RRP $389) is a cherry red cutie that’s destined for the spotlight! Strappy and sexy, the Moki couples a high wooden platform with bold, intertwining straps that accentuate the ankle and offer flirty elegance. The Moki is loyal to the ECCO promise of comfort, too, sporting a stable outsole and cushioned insole with a perfectly shaped arch to give you both support and style.

And for the perfect combination of rich, earthy tones and feminine styling, the ECCO® Moscow (RRP $299) will be a welcome addition to any transitional wardrobe this season. With a cute boxy wooden heel paired with elegant leather uppers, this morning-to-night pump pays tribute to the classic Mary Jane while giving it a fun, modern touch.
Create your own fun with colour blocking and channel the street fashion of Copenhagen with the ECCO® Spin (RRP $299), a peppy, hyper-modern shoe that exudes confidence and style with its graphic detailing, bold stripes and eye-catching neon shades. Light and flexible, the Spin is a one-of-a-kind slip on that is the future of casual.

And add a bit of futuristic fun to your wardrobe with the impossibly cool ECCO® Cosmic (RRP $269) ballerina shoe. Neon shades pop next to a flexible, bright-white sole and smooth, organic lines mirror the shoe’s ergonomic build, while plenty of cushioning and great air circulation adds spring to every step.

The ECCO® SS12 Men’s collection will take you from lush Danish pastures to urban Copenhagen streets, with comfort and style top of mind. From laid-back sneakers to versatile loafers and dress shoes, getting suited and booted has never been easier.

For an urban vibe to match your summer style, the ECCO Androw® (RRP $299) boasts clean, geometric lines and bright detailing. Not just a pretty face, the Androw also features a breathable, moisture-absorbent textile lining and the ECCO® Comfort Fibre System to maintain an ideal climate for your foot.

Continue the good vibes with the laid-back ECCO® Andersen (RRP $329) sneaker retro cool combined with modern technology for one seriously versatile shoe that moves with you! With nature-inspired hues, clean and bright details, and wear-me-anywhere look and feel, the Andersen delivers style and flexibility in a unique design.

And make the most of practical luxury with the ECCO® Adar (RRP $319) Whether you opt for the classic desert boot, lace-up, or shabby-chic loafer edition, the Adar’s raw, simple profile and day-to-night versatility is sure to be a hit this season. And though it may look like a city shoe, the Adar’s thin, light and flexible sole offers supreme walking comfort and extreme flexibility!
Finally, end your quest for a dress shoe that combines a fashionable face with a super-comfortable, stiffness-free interior! The ECCO® Biarritz (RRP $339) boasts a modern appeal with its brushed, Nubuck uppers along with a moisture-absorbent leather lining and removable, leather-covered Comfort Fibre System inlay sole, providing all-day air circulation and freshness. Stable and support-focused, the Biarritz is also lightweight and flexible, with a direct-injected, one-component PU light outsole that features a leather welt and shock absorption technology. Spring and summer shoes sorted!

To view the full Spring/Summer ECCO® range, visit www.ecco.com/nz

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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