27

Mar 2013

Style Is A Shoe-In This Season with ECCO!

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MEDIA RELEASE

Style Is A Shoe-In This Season- with ECCO!- The New ECCO Mind shoes and tailor-made care products celebrate 50 years of passionate craftsmanship.

L_MIND_GROUP_CHAIRsmallerNeed a separate wardrobe for all those gorgeous shoes you couldn’t say no to? Indulge your obsession with the new ECCO® Mind collection beautiful, colourful shoes and tailor-made care products for the ultimate accessory lover!

Made using fine camel leather produced in ECCO®-owned tanneries, the ECCO® Mind collection celebrates 50 years of passionate craftsmanship and modern design. Boasting unique shoes with a retro touch, the new ECCO® Mind collection also offers tailor-made care products to ensure enjoyment of your favourite accessories this season and beyond!

With nostalgic touches of some of the brand’s biggest design breakthroughs from the past, alongside confident and stylish elements that look to the future, ECCO® Mind shoes embrace active lifestyles that demand comfort, functionality and style.

The ECCO® Mind shoe collection demonstrates the desire of ECCO® Chief Designer Niki Tæstensen to both celebrate the past and look towards the future. This inspiration can be found in his classically cool Moccasin shoe, created for both women and men and boasting all-day comfort with a direct-injected sole to cushion your foot.

Available in a palette of on-trend hues Black, Fuschia, Medieval and Shadow White for women (RRP $319) and Black, Medieval, Cocoa Brown and Earth Brown for men (RRP $329), you’ll find colour on the ECCO® Mind outsole, paired with supple camel leather uppers. And dress for your mood with two sets of shoelaces to choose from cream for one day, a contrasting colour for the next.

Make the most of your new shoes with the ECCO® 3 Steps of Care Program. Similar to how you look after your skin, ECCO® care products are built on a 3-step philosophy of clean, care and protect. The unique program, tailor-made for ECCO® Mind shoes, will ensure they last from season to season!

Step 1: Clean
ECCO Foam Cleaner (RRP $18.50, 150ml) is a water-based cleaning product that effectively removes dirt build-up and instantly revives leathers, making your shoes feel like they’ve had a spring clean!

Step 2: Care
ECCO® Nubuck and Suede Conditioner (RRP $15.90, 100ml) is a solvent-free cream that contains a unique blend of find conditioning oils and waxes. Formulated to restore, condition and prevent nubuck and suede leathers from drying out, the cream is available in Transparent, Black and Coffee just find your perfect match!

Step 3: Protect
ECCO® Universal Waterproof Spray (RRP $19.50, 125ml) allows you to protect your accessories from grey wintry days, guarding against rain and stains to keep your shoes looking smart.

ECCO® Marketing Manager, Chakira Audenaerde, says ECCO®’s new Mind collection is an exciting new addition to the innovative Scandinavian footwear brand’s stable.

“We are excited to be able to introduce this stunning new collection of shoes as part of our 50 year anniversary celebrations, alongside a unique new care program tailor-made for ECCO® shoes to ensure they last season after season,” says Audenaerde.

For more information, visit www.ecco.com/nz

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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