10

Jul 2011

Sweeten Your Mood with the Zest of Ambi Pur Effects

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MEDIA RELEASE

Sweeten Your Mood with the Zest of Ambi Pur Effects the international home fragrance company releases a new sweet citrus and zest scent.

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Sweeten your mood this season – and make your home more inviting – with the Zest of Ambi Pur Air Effects!

New Ambi Pur Air Effects Sweet Citrus & Zest utilises patented technology to deliver a clean, refreshing scent in your home, eliminating odours and creating a beautifully fresh environment for everyone to enjoy.

Providing a delightful spray experience both in packaging and delivery, Ambi Pur Air Effects Sweet Citrus & Zest combines a unique blend of sweet citrus fragrance with a touch of zest, to really liven up your home this season.

Enjoy the sparkling effervescent freshness of citrus with key limes and mandarin oranges blended with sweet kiwi and a touch of coconut for that tropical feeling anytime of the year!

Junji Hamano, Creative Perfumer at Procter & Gamble, says there is a growing trend to extend the design of homes with scent, as well as refresh the air.

Different scents allow you to add a personal touch to the home space, and with Ambi-Pur Air Effects, we can eliminate unpleasant odours while at the same time refresh our living spaces with a light, gentle fragrance, he says.

Ambi Pur Air Effects also boast an innovative, natural Nitrogen-based propellant within an easy-to-use trigger system, delivering a perfect arc of pure fragranced mist to refresh the air in your home. This breakthrough formulation means Air Effects works better and lasts longer than typical aerosol sprays, so your home stays refreshed and beautifully scented for an extended length of time.

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Scent Therapist and Perfumer, Yves Dombrowsky, says that citrus scents have been enjoyed by people since the dawn of time.

“The smells of citrus give us impressions of crispiness, freshness and energy.   Nowadays they are even the basis of fine perfumes and bring about an air of sophistication,” he says.

Ambi Pur Air Effects Sweet Citrus & Zest (RRP $6.99) is available from supermarkets and mass outlet stores nationwide.

For more information visit www.ambipur.com

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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