Jun 2010

Tainui and Hoyts to Launch State-of-the-Art Cinema Complex

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Tainui and Hoyts to Launch State-of-the-Art Cinema Complex the Waikato will be the first to experience the latest in cinema technology.


Tainui will join with Hoyts cinemas to build a multi-million dollar cinema complex in the Waikato creating 80 new jobs and giving a boost to the local economy.

Due to open in 2011, the new Hamilton cinema, will offer more than 1300 seats, six digital movie screens all with digital 3D capabilities, an Xtremescreen, food emporium and concept cinema and bar.

Hoyts General Manager Brian Eldridge says the new complex will be the first purpose built, fully digitalized movie venue in New Zealand and the company is pleased to be launching the new ‘premium cinema concept’ experience in the Waikato.

The Te Rapa venue will also include an auditorium for large screen shows, conferences, private functions and sporting events with a fully licensed bar close by, says Eldridge.

“We’re excited to be creating such a unique and innovative offering to the Waikato and look forward to working with Tainui to give the local community a cinema complex which would rival anything found internationally.”

Eldridge says the new cinema, located at The Base, is the first of Hoyts’ concept cinemas and there are plans to develop more nationwide.

Tainui spokesman Tukoroirangi Morgan says – Insert quote.

Entertainment seekers wanting a step up in movie experiences will be able to do so with the provision of 143 La Premiere seats and a gourmet selection of wines, antipasto, pizzas and ice-cream from the food emporium.

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
Tainui and Hoyts to Launch State-of-the-Art Cinema Complex
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