13

Dec 2010

Take Care of Your Dog’s Dental Health with Dentastix

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MEDIA RELEASE

Take Care of Your Dog’s Dental Health with Dentastix Kiwi canine’s oral healt is at risk according to new research.

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They may be ‘mans best friend’ but when it comes to taking care of the family dog New Zealanders are failing to meet basic healthcare standards according to new research.

The Pedgiree Dentastix survey investigated Kiwis attitudes to the health and care of their pets with 98% of respondents saying they didn’t brush their dogs teeth daily, a sign we may be neglecting their basic dental requirements.

Despite Kiwis neglect of their dog’s teeth, more than a third (34%) were critical of their pet’s oral hygiene and complained that a dog’s bad breath is one of the most unpleasant smells they could imagine.

Now you can get your doggy’s dental health sorted with Pedigree Dentastix – the chews that care for your canine’s smile anytime, anywhere.

Dental care chews such as Pedigree Dentastix are a great-tasting addition to your dog’s daily oral health regime.  Pedigree Dentastix have been clinically proven to reduce up to 80 per cent of tartar build-up – a key contributor to gum disease.

Pedigree Marketing Manager Oliver Downs says oral care isn’t just about white teeth, it’s about keeping your dog’s teeth and gums healthy.

“Without an effective oral care routine, your dog is at risk for gum disease. Studies indicate that the bacteria associated with gum disease may also impact heart, kidney and liver health,” he says.

More than half (61%) of dog owners admitted to not brushing their dog’s teeth at all with 55% saying they did not realise they needed to and 15% asserting that their dog didn’t like it.  Of these dog owners 7% said they didn’t know how to brush their dog’s teeth while 4% believed their dog was too dangerous to do so.

The study also showed that less than a third (29%) of dog owners, who make up more than one quarter (28%) of the population, regularly take their dog to the vet for an oral check up.

Downs says that it is never too late to start an oral care routine for your dog.

“Pedigree Dentastix are an excellent way for dog owners to start a preventative approach to oral care for their pets,” he says.

“As well as feeding their dogs oral care treats such as Pedigree Dentastix, owners need to embark on regular toothbrushing, check for signs of gum disease and book regular check-ups at their local vet as part of their oral health care regime.”

Pedigree Dentastix (RRP $5.99 – 110g for small dogs, RRP $6.29 – 180g for medium dogs and RRP $6.49 – 270g for large dogs) are available in stores nationwide.

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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