03

Dec 2012

Too Much Sun Just Not Cricket Warns Skin Cancer Expert

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MEDIA RELEASE

Auckland dermatologist Dr Mark Gray is launching a new national education campaign aimed at Kiwi men that aims to educate them about sun safety messages and the risk of developing skin cancer.

molemap_300 MoleMap have launched a national education campaign warning cricket players about sun safety.
One of New Zealand’s leading melanoma experts will take its cancer warning onto the cricket pitch with the launch of a national education campaign aimed at sports-mad Kiwi men. Previous research* has shown that New Zealand males shun sun safety messages and continue to be at the greatest risk of developing skin cancer with more than one in four (27%) saying they rarely or never use a sunscreen. Auckland dermatologist Dr Mark Gray hopes to address this statistic with the launch of a mole mapping tent during the Masters Series Cricket. Dr Gray says despite the prevalence of free mole map services, more than 70% of New Zealanders are putting themselves at risk of deadly melanomas by not getting their moles checked as regularly as they should. _I find it difficult to understand that despite 20 years of sun education and free spot checking services people don’t bother to get themselves checked. Kiwi men and women need to be more responsible for taking adequate care in the sun, especially when it kills more than 300 of us annually. _We have identified that cricket lovers often fall into the high risk category for skin cancer; that is they are often older males and spend long periods of time in peak UV time periods without sun protection," says Dr Gray. NZCPA Chief Executive Heath Mills reinforces that _the real benefit of a relationship with MoleMap is that our members, who have spent a large amount of time exposed to the harsh New Zealand sun, will become more aware of the benefit of early detection as the best form of defence against skin cancer" _We look forward to helping more New Zealanders to understand the simple message that regular skin screening is an easy and effective protection from what is an aggressive, but preventable illness" says Mills. A team of MoleMap melanographers plan to travel the length of the country pitching their tents at Master Series cricket games and offering free mole checks for players and spectators. The nationwide tour will start in Nelson on 9 December and end 17 March in Rotorua.

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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