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Feb 2014

Turn Up The Heat and Pamper Your Feet – Autumn Has Arrived, with ECCO!

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MEDIA RELEASE

Scandinavian footwear brand ECCO once again encapsulates the timeless appeal, simplicity and wear-anywhere functionality that sits at the heart of the brand’s ethos. Showcasing the global trend this season for rugged minimalism the Autumn Winter 2014 range embraces three unique themes – Reform, Retold and Tailored Nature.

ECCO-Autum-Winter-Heels-Boot-ShoeRain on the roof, leaves crunching underfoot, steaming coffee on a crisp morning and decadent desserts late in the evening – it’s time to embrace the beauty of the chilly season, turn up the heat and pamper your feet with ECCO®!

With elegant silhouettes and the evolution of shoe classics such as the biker boot, ECCO®’s new AW14 collection captures the essence of autumnal shades including browns, dusty blues, deep greens, dark reds and burnt oranges, so your feet can make a truly hot fashion statement at home, work or play!

Celebrating the timeless appeal, Scandinavian simplicity and wear-anywhere functionality that sits at the heart of the Danish footwear brand’s ethos, the new ECCO® Autumn Winter 2014 collection showcases the global trend this season for rugged minimalism and embraces three unique themes – Reform, Retold and Tailored Nature.

Classic fashion and aesthetics meet the heritage of ECCO®’s design DNA in the sleek elegance of ECCO®’s AW14 Reform theme – if ‘less is more’ is your mantra, you won’t be disappointed! Embracing minimalism and hues of burnt orange, dusty blue and black, the shoes in this part of ECCO®’s AW14 collection are smooth operators with clean lines and a clear touch of class; the perfect addition to a contemporary and timeless wardrobe.

A mainstay of the Reform theme, the ECCO® Pretoria pump (RRP $279) offers Scandinavian minimalism at its best – the ultimate accessory for modern, active lifestyles. Comfort meets an expression of personal style with this classic pump that also boasts a distinct, modern edge.

An ideal match for pencil skirts or your favourite pair of tailored trousers, the ECCO® Pretoria pump also offers a simple leather-covered heel, which lends the minimalistic design an extra touch of luxury. But while the 75mm heel might look simple, it has been constructed using advanced technology that means you’ll stay comfortable in your shoes all day – and if the occasion calls for it, late into the night!

Or why not make a weekend of it and take off on a stylish city break, with your shoes taking center stage among your weekend essentials! Also taking its inspiration from the Retold theme, the ECCO® Pretoria bootie (RRP $389) reflects ECCO®’s Scandinavian style and feature a minimalistic “Chelsea boot” design with simple, modern detailing on the side. And with their super-cool Northern shade of bluish-grey, you’re spoilt for choice when it comes to colour-matching these versatile booties with your favourite outfits!

Hopeless romantics will fall in love all over again with ECCO®’s AW14 Retold theme, which revisits fashion eras we know and love. Inspiring words such as alluring, rich and extravagant, the ECCO® Retold theme takes special cue from the Romantic era, with features such as cutaways and rounded court shoes with classy silhouettes and heels. Give your feet some love with the ECCO® Saunter boot (RRP $379) – just perfect for winter gatherings!

Characterised by warm brown, earth and rust tones, ECCO®’s AW14 Tailored Nature theme features raw edges and an industrial look that epitomises old-school rugged style. Taking inspiration from the Tailored Nature theme, ECCO® Saunter biker boots (RRP from $389) in vintage leather and two-tone effects are indispensable to any wardrobe that sits just this side of wild! Hand-made, vintage aesthetics and detailing are complemented by clean lines in warm boots for all-day comfort and style throughout the chilly winter months.

And if you’re after the ultimate footwear multi-tasker, you’ll find fashion, height and comfort in one shoe with the ECCO® Sculptured 75 collection (RRP from $269). Characterised by a unique 75mm high heel designed for dusk ‘til dawn comfort, ECCO® Sculptured 75 offers shoes, boots and booties in the season’s signature dark shades including blacks, deep reds and dusty blues.

Higher, thinner and more elegant, the ECCO® Sculptured 75 collection features ECCO®’s unique Sculptured Comfort Technology, created to give you the comfortable high heel you’ve been looking for! The perfect fusion of soft comfort and contemporary and beautiful silhouettes, the collection is based on the pointier toe trend with a more refined heel.

Style your favourite pair of ECCO® Sculptured 75 with your seasonal style – tone-in-tone, casual or feminine – mix and match to complete and polish your look. And the good news just keeps on coming! The ECCO® Sculptured 75’s higher, slimmer heel elongates your legs just the right amount to heighten the elegance of any wardrobe staple – skinny jeans included!

Denim is the ideal match for the ECCO® Aimee (RRP $329), the shoe that’s sweet by name yet rebellious by nature! Inspired by 70s punk and street fashion, this rugged oiled nubuck casual sneaker features stud detailing that perfectly juxtaposes the daring with the feminine and modern. With a comfortable, light and flexible sole and the wear-everywhere colour of black, you’re feet are stylishly sorted for funky winter fun!

Your winter wardrobe will never be complete without a gorgeous bag – and ECCO®‘s latest collection blends beautiful craftsmanship and unparalleled leather expertise to bring you bags of style!

With styles ranging from messenger to cross body, drawstring, bowling, hobo, pouches and clutches, you’ll find a bag for every outfit – and every occasion! Try the ECCO® Cabo (RRP $339) for slouchy, laid-back and totally on-trend style. A luxurious leather drawstring bag available in black or camel, the Cabo boasts eye-catching stitching, shiny hardware and metallic detailing. And with a handy strap that allows you to carry all your favoured items and an interior intelligently designed to make sure you can always find them, the ECCO® Cabo is sure to be your coolest purchase this season!

From cool to super-hot, the ECCO® Cali (RRP $279) is the ultimate party clutch. The smooth, exclusive design gives a classic fashion staple a new chic touch and also gives you the option to transform it into a clutch bag, thanks to the stylish, double-functioning fold-over flap. Available in black or stone, the ECCO® Cali’s interior pockets will help to keep your lippy, phone and wallet organised and within easy reach!

For more information about the ECCO® Autumn/Winter 2014 collection, visit www.eccoshoes.co.nz

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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