10

Nov 2014

#unleashthesummer with the NEW Colour Trend Sweeping the Nation

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MEDIA RELEASE

Wella Professionals is calling on Kiwi women to #unleashthesummer with its NEW in-salon colour service, FREELIGHTS.

Freelights GirlWella Professionals is calling on Kiwi women to #unleashthesummer with its NEW in-salon colour service, FREELIGHTS.

Wella Professionals FREELIGHTS uses superior and innovative lightening technology specifically developed for freehand techniques to create foil-free, natural, sun-kissed colour. The next-level balayage style has taken Europe by storm and is set to be the hottest hair trend for New Zealand this summer.

Suitable for most hair colours, Wella Professionals FREELIGHTS provides up to seven levels of colour lift.  The freehand colour process allows the colour to develop in the open air next to untreated hair to create soft, gentle flow and graduation of colour.

Wella Professionals FREELIGHTS is gentler on hair than the traditional foil technique, resulting in beautifully nourished and conditioned colour. The innovative formula contains polymers, which form an adhesive mass that won’t run or bleed onto other parts of the hair once applied.

Wella Professionals FREELIGHTS is available at Wella salons nationwide now. Share your Wella Professionals FREELIGHTS by uploading to Instagram and adding #unleashthesummer.

Maintain your Wella Professionals FREELIGHTS at home with the Wella Professionals and System Professional care and styling ranges. For more information go to www.wella.com

To keep up to date with the latest hair trends, follow Wella Professionals ANZ on Instagram @wellapro_anz.

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Fleur Revell
Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age.
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